Mathias Schrøder
@MattiSchroder
Helping Shopify stores use data to make more money at http://getkleio.com and running two DTC brands.
I run our Meta ad account 100% on math, and game theory. A blind monkey could run it 🙈 And still, we're having our best month since peak Virus-Who-Must-Not-Be-Named. - No 3rd party pixel. - Zero daily maintenance. - 100% focus on creating new ads. Here's the secret sauce:
Prime example of bid caps with inflated budgets. I created a new ad on Thursday the 3rd. It turns out to be a small home run, so Meta ramps up ad spend to ~4x relative to the day before, which leads ~6x times more new customers (profitable) while keeping CAC the same. By…
Why do marketing agencies always have the worst sites? You'd expect them to be the best, but it’s just buzzwords, clichés, and endless sentences about "we this" and "we that.” No focus on what they can do for their clients. “Integrated marketing solutions designed to achieve…
That's exactly why I'm building @kleioanalytics: to offer a (much) cheaper alternative for those who don't care about (or need) attribution, MMM models, etc.
Just got fired from triple whale I was responsible for telling brands that spend 90% of their marketing budget on meta that 90% of their sales are coming from meta (we invoiced at least $5K/month for this). Please let me know if you hear of any opportunities
The best conversion hack I've seen is surprisingly simple: treat your product images like a full page. The sad truth is that nobody reads your full product page. Open any heatmap software, and 90%+ of the heat goes to your product images and swatches. You can easily verify this…
I'm not rich by any definition. And I'm not gonna sit here and pretend that the millions are magically flowing in while I'm sitting here and enjoying life in the sun (yet). But still, I'm extremely wealthy by MY definition. We just got back from our 1-year-old’s first real trip…
I can't figure out why some Shopify orders with refunds sometimes have 0 in total refunds (totalRefundedSet), according to the graphql object, despite it having refunded line items? In this order, it's a "normal" return handled by floatreturns.com. But it also happens…
If you want to make more money, you should probably just lower your ad spend. It sounds counter-intuitive, but it's by far the biggest mistake I see @Kleioanalytics merchants making: burning money on customer acquisition. Sometimes because they allow a too high CPA relative to…
