Mario Joos
@MarioJooss
Retention Director For 100M+ Subscriber Creators (MrBeast, Stokes Twins, Alan's Universe, and many more) Creator Week: http://creatorweek.millionviewclub.com/
If you're an intermediate to advanced YouTube creator, I’ve got something exciting to share. From August 25th to 29th, I’m hosting Creator Week, a five-day series of free livestreams to help improve your content. Here's a quick session overview: Session 1 (Monday, Aug 25th) -…
Before a viewer clicks on a YouTube video, there are a lot of things that influence their decision-making process. Optimize for each, and you’ll get a lot more views. Here are 10 important factors that influence clickability: 1. Thumbnail: This is where everything starts. The…
YouTube likes videos that keep people watching your videos all the way through. However, even smaller mistakes can make this difficult. So here are 10 tips that should help you improve your ability to make people watch for longer, a.k.a. audience retention. 1. Repeat important…
🎉MAJOR ANNOUNCEMENT. 🎉 Some of you may have heard about this already, but it’s time to officially announce the news. I’m excited to share that I’ve just transitioned from being the Stokes Twins’ Strategist to becoming their CEO. Over the past 2 years, we’ve grown from 20…
A serious message for YouTube creators obsessing over the wrong things.
YouTube likes videos that keep people watching for longer. It’s called retention. But how to improve retention is a little trickier. Here are 10 tips that you should consider when creating your YouTube videos. 1. Successful intro formulas are typically similar across many…
It's easy to mess up your YouTube videos. Here are 5 small tactics to improve your content.
Most people just think about the title and thumbnail when it comes to what makes viewers more likely to click. However, there are a lot more elements part of the decision-making process. Here are 5 forgotten elements that are important to viewers: (1) Views / Social Proof While…
On YouTube, one of the biggest retention drops usually happens right after the first segment ends. But it’s not just then. It’s every time a segment ends. This drop is so common that it received its own name. So let’s talk about segmentation loss. Segmentation loss is the…
A serious message about changing YouTube thumbnails and titles every hour.
