MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

Hawthorne, CA

Joined November 2016

4KFollowing

14KFollowers

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MarTech Series@MarTechSeries · Jul 24

Segment Ninja and Claritas Bring PRIZM® Premier to Klaviyo – Helping Brands and Agencies Drive Smarter Retention, Acquisition and ROI ow.ly/iWKK50WuuXh #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. Segment Ninja, an innovative SaaS segmentation platform for Klaviyo users and Claritas, an industry-leading integrated marketing optimization platform, announced the general release of first-of-its...

MarTech Series@MarTechSeries · Jul 25

Mary Shea Joins Meerkat as Co-Founder to Lead Growth of Human-Centered AI Platform ow.ly/JzlO50Wvgum #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. Meerkat, the agentic AI platform that helps professionals turn conversations into action, announced that Mary Shea, PhD, has joined the company as Co-Founder and Chief Growth Officer.

MarTech Series@MarTechSeries · Jul 25

Synthesia Partners with Mux to Scale AI Video Generation for Global Enterprise Customers ow.ly/7j0k50WvgrW

MarTechSeries's tweet card. Mux, a leading video infrastructure platform, and Synthesia, the top AI video generation platform, announced a collaboration that enables Synthesia to scale globally while accelerating product...

MarTech Series@MarTechSeries · Jul 24

In the traditional search journey, users visited multiple websites to research and compare options before making a decision. That process gave brands several opportunities to connect with consumers during their journey within Google’s organic results. ow.ly/9l2i50WuMCZ

MarTechSeries's tweet card. With these changes in search and consumer behavior, content marketing is no longer just about ranking for keywords. Earning trust and visibility are more important than ever.

MarTech Series@MarTechSeries · Jul 24

In any marketing department, a skills-based approach doesn’t just improve hiring – it builds a more resilient, future-ready team. ow.ly/7xeE50WuMxH #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. Relying purely on CVs creates two major problems in marketing recruitment: you miss out on diverse, high-potential talent, and you spend too much time filtering for the wrong things.

MarTech Series@MarTechSeries · Jul 24

When we think of 2025, artificial intelligence, automation, and data have already rewired the landscape, with potentially disruptive implications for customer engagement and sales. ow.ly/hywb50WuMu7 #MarTech #MarketingTechnology #MarketingTech #AdTech

MarTechSeries's tweet card. The MarTech (Marketing Technology) space is booming thanks to an increasing requirement for companies to connect with customers more directly and in more personalized and streamlined ways.

MarTech Series@MarTechSeries · Jul 24

As AI continues to solidify itself as the new normal in nearly all aspects of our daily lives, organizations must stay up to date on the latest customer preferences for customer engagement and interaction with the technology. ow.ly/CJFC50WuMpv #MarTech

MarTechSeries's tweet card. Artificial intelligence (AI) has been one of the biggest buzzwords of the past few years, especially in customer experience (CX). The technology has become ingrained across countless touchpoints...

MarTech Series@MarTechSeries · Jul 24

Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: ow.ly/GsIp50WuMi5 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. Adverity is an integrated data platform for connecting, managing, and using your data at scale.

MarTech Series@MarTechSeries · Jul 24

Don’t miss the latest in martech, from Twilio’s enhanced platform capabilities to Zendesk’s new acquisition from this week’s martech highlights: ow.ly/sL6I50WuMgv #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. MarTech Series’s Marketing Technology Highlights of The Week Featuring Twilio, Chatmeter, Sitecore and more in martech!

MarTech Series@MarTechSeries · Jul 24

A full-stack marketer is a marketing professional with a diverse set of skills to manage a broad spectrum of marketing functions. From strategy development and execution to follow-ups, a full-stack marketer can handle everything seamlessly. ow.ly/N3Gh50WuM9g #MarTech

MarTechSeries's tweet card. For a full-stack marketer, staying updated with the latest martech tools is essential. However, they must also be discerning when choosing the right tools, ensuring they align with the company’s...

MarTech Series@MarTechSeries · Jul 24

Amperity Appoints Dr Grigori Melnik as Chief Product Officer ow.ly/3UqY50WuLVO #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #Amperity

MarTechSeries's tweet card. Amperity, the AI-powered customer data cloud, has announced the appointment of Dr. Grigori Melnik as chief product officer.

MarTech Series@MarTechSeries · Jul 24

StackAdapt Unveils Snowflake Native App, Powered by Snowflake Cortex AI, Unlocking First-Party Data Activation and Insight for Programmatic Campaigns ow.ly/Ai7N50WuLUC #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #StackAdapt

MarTechSeries's tweet card. StackAdapt, a leading technology company in advertising and marketing, announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace.

MarTech Series@MarTechSeries · Jul 24

Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri ow.ly/XONV50WuLSr #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #Criteo

MarTechSeries's tweet card. Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product...

MarTech Series@MarTechSeries · Jul 24

QueenOne Raises $5.5m+ to Bring Their Vision for Commerce to Life ow.ly/wSE550WuLQP #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTech Series@MarTechSeries · Jul 24

ZoomInfo Extends Open Environment to Unlock Seamless High-Quality Data Integration ow.ly/4ohI50WuLPO #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #ZoomInfo

MarTechSeries's tweet card. ZoomInfo , the leading Go-To-Market (GTM) Intelligence Platform, announced it is adding API Access to all ZoomInfo Copilot plans.

MarTech Series@MarTechSeries · Jul 24

Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting ow.ly/iB4950WuLOu #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #Viant

MarTechSeries's tweet card. Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side...

MarTech Series@MarTechSeries · Jul 24

Measurement takes the Wheel ow.ly/BkiG50WuLMs #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTech Series@MarTechSeries · Jul 24

Truecaller Ads Strengthens Focus in Middle East and Africa with Appointment of Saraswati Agarwal as Regional Sales Head ow.ly/mVuj50WuLGB #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

MarTechSeries's tweet card. Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions for the important MEA region.

MarTech Series@MarTechSeries · Jul 24

Artelize Announces AI-Driven Platform to Support Audience Growth for Live Events ow.ly/5vx550WuuYB #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #Artelize

MarTechSeries's tweet card. Artelize, a Denmark-based technology company founded by former opera performers, has launched an AI-powered platform designed to improve audience engagement and data-driven growth for the global live...

MarTech Series@MarTechSeries · Jul 24

Dailymotion Advertising Introduces EchoAI: The Conversational Ad Format Powered by AI ow.ly/Pcnu50WuuVX #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #Dailymotion

MarTechSeries's tweet card. Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines a conversational AI engine trained on the...