MarTech Edge
@MarTechEdge
MarTech Edge helps brands understand the Martech landscape & provide insights that organizations can integrate effectively into their marketing strategy & ops.
IBN Technologies helps U.S. marketing firms streamline finances with agency-specific bookkeeping, improving accuracy, cash flow, and ROI tracking ➡ martechedge.com/news/why-us-ma… #Martech #MartechEdge #AgencyLife #BookkeepingServices #MarketingFinance #OutsourcedAccounting
Stova debuts its Event Intelligence Suite to give event pros real-time insights, proving ROI and optimizing performance across every event ➡ martechedge.com/news/stova-lau… #Martech #MartechEdge #EventMarketing #EventTech #BusinessIntelligence #RealTimeAnalytics #EventROI
Data Ramp’s upgraded fetchcx® refines B2B identity data for AI, martech, and BI—no data movement, no compliance compromise ➡ martechedge.com/news/data-ramp… #MarTech #B2BData #DataPrivacy #IdentityResolution #AIReadyData #DataRamp #MartechEdge
Product Marketing Leader rebrands to Full Stack Marketing, expanding into full-service brand, content, and performance marketing solutions ➡ martechedge.com/news/product-m… #Martech #MartechEdge #B2BMarketing #FullStackMarketing #ProductMarketing #Rebranding
Grossman Marketing Group acquires Cooley Group, strengthening nationwide reach in branded merchandise, print, and marketing with local service roots ➡ martechedge.com/news/grossman-… #Martech #MartechEdge #BrandMarketing #PromotionalProducts #EcommerceSolutions
BitNile unveils roadmap for $NILE token to power mobile gaming, validator nodes, and blockchain apps in a new Solana-based Web3 ecosystem ➡ martechedge.com/news/bitniles-… #Martech #MartechEdge #Web3Gaming #Solana #CryptoEconomy #TokenUtility #BlockchainGaming
Ecosystems unveils ViViEN™ 2.0, an AI-powered platform redefining how B2B sales teams co-create and track value with customers in real time ➡ martechedge.com/news/ecosystem… #Martech #MartechEdge #SalesEnablement #AIinSales #CustomerValue #B2BTech #GTMTransformation
Volca secures $5.5M seed round to scale its AI platform built for home services pros—automating referrals, messaging, and revenue workflows ➡ martechedge.com/news/volca-rai… #Martech #MartechEdge #AIinMarketing #HomeServicesTech #ReferralMarketing #StartupFunding
Elgato’s new 4K S capture card delivers cinematic 4K60 streaming, ultra-low latency, and broad device compatibility for today’s game creators ➡ martechedge.com/news/elgato-la… #SalesTech #OutboundAI #PredictiveAnalytics #ColdCallingReinvented #B2BSaaS #Martech #MartechEdge
TitanX celebrates $5M in ARR and triple-digit growth in year one, all without VC funding. Predictive AI flips the script on outbound sales efficiency ➡ martechedge.com/news/titanx-hi… #SalesTech #OutboundAI #PredictiveAnalytics #ColdCallingReinvented #B2BSaaS #Martech #MartechEdge
Swoop appoints health content veteran Sara Michael to lead @MyHealthTeam content strategy, expanding trusted engagement for chronic condition communities ➡ martechedge.com/news/swoop-nam… #DigitalHealth #ChronicCare #PatientEngagement #HealthContent #Martech #MartechEdge
Escalated.io is now a Qualified Data Contributor to TAG’s DCIP list, advancing the battle against invalid traffic in digital advertising ➡ martechedge.com/news/escalated… #AdFraud #DigitalAdvertising #InvalidTraffic #BrandSafety #FraudDetection #Martech #MartechEdge
Fresha leverages @twilio and Google’s RCS to drive higher read rates, reviews, and tips—transforming appointment reminders into trusted, branded experiences ➡ martechedge.com/news/fresha-bo… #ConversationalAI #DigitalTrust #OmnichannelCX #Martech #MartechEdge
Build a strong marketing business plan with five core elements: summary, analysis, audience, goals, and KPIs to drive measurable success ➡ martechedge.com/news/5-must-ha… #MarketingGoals #CustomerInsights #Martech #MartechEdge
ADSQUIRE becomes the first legal marketing firm to launch its brand into space, redefining boldness in B2B branding strategy and innovation ➡ martechedge.com/news/adsquire-… #LegalMarketing #B2BMarketing #Innovation #BrandStrategy #Martech #MartechEdge #SpaceMarketing
Hyperlink InfoSystem now offers certified Salesforce developers from $25/hour, empowering global businesses with scalable, CRM-driven digital solutions ➡ martechedge.com/news/hyperlink… #DigitalTransformation #CustomerExperience #B2BTech #Martech #MartechEdge
D2ELabs taps former Wayfair exec Karan Raturi as COO to drive growth, performance, and strategic alignment across its portfolio of marketplace agencies ➡ martechedge.com/news/d2e-labs-… #EcommerceMarketing #AmazonAds #DigitalGrowth #Martech #MartechEdge
hellocare.ai integrates with Epic MyChart Bedside TV, offering plug-and-play virtual care, record access, and patient engagement—no extra hardware required ➡ martechedge.com/news/hellocare… #VirtualCare #PatientEngagement #EHRIntegration #HealthTech #Martech #MartechEdge
RAINGroup debuts RAIN Sales AI, a smart coaching suite that helps sellers practice, plan, and measure performance—directly tied to real sales results ➡ martechedge.com/news/rain-grou… #SalesEnablement #SalesAI #SalesTraining #B2BSales #SalesCoaching #Martech #MartechEdge
Edge226 acquires AdscendMedia, adding industry-leading Offerwall tech to its mobile and CTV platform for stronger user acquisition and campaign ROAS ➡ martechedge.com/news/edge226-a… #RewardedAds #UserAcquisition #PerformanceMarketing #Offerwall #CTVads #Martech #MartechEdge
