MOFBA • Advertising History in China
@MOFBACN
The MOFBA or Museum Of Foreign Brand Advertising In The R.O.C.《民國中外廣告博物館》, is a private & non-profit collection located in Shanghai, China: Art, Design, History
The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences... 🧵1/n
Store sign advertising Miss Hibi's Electric Massage... Ca. 1930s, North China.
Photo of 1940 Hong Kong by Harrison Forman: Two men carry a mobile ad for Dr. Chan’s blood disorder clinic.
1949 newspaper advertisement for Coca-Cola in Hong Kong.
1935 ad from Japanese-occupied Dalian in North China for Meiji milk coffee chocolate.
1937 name card for the "Idle Hour" cabaret, bar, restaurant & night club in Tsingtao, China.
Cover of the first issue of the "Shanghai Defence Force Weekly" from 1927. Issued by F.C. Millington with the Willow Pattern Press. He who would go on to soon start the largest ad agency of the time in China - Millington Inc.
The same location on Henan North Road in Shanghai, China during 1937. Photographed by Harrison Forman with the billboard advertisement for Watsons more clearly visible.
#祭憶上海 民國廿六年(1937年)，東洋赤佬亨榔頭陪同高松宮親王視察北河南路、東新民路口八一三戰爭遺跡。【網圖】
A stunning 1930s Chinese chromolithograph advertisement poster for Double Crane cigarettes with metallic finish.
This iconic photo was taken by the Jacob H Schiff Chinese Expedition during 1901-1904. Because laughing in photos was still very uncommon at that time, it became especially popular & can be found on several vintage ads in #China such as below for the Italian Spano Marsala Wine.
This guy is cracking me up. Some American anthropologists came to China in 1901, said "show us how you eat rice!" and my man really delivered.
The Coca-Cola border: 1949 photo by Harrison Forman of British colonial officers at the Sha Tau Kok border marker between Hong Kong & Mainland China. There are no visible signs marking each side - only a capitalist Coca-Cola ad on the Hong Kong side subtly signaling the divide.
The famous tea house in the Old Town of Shanghai, China. On the right several advertisements can be seen incl. for what appears to be Ajino-haha (味の母), which translates to "Mother of Taste" and is a Japanese brand of mirin, a type of rice wine used for cooking.
1941 print ad for the US American female hygiene brand Tampax in China.
1940 Chinese advert for Coca-Cola with two beautiful ladies in Qipao dresses.
This 1932 Nestlé ad uses sporty visuals and persuasive health claims to sell nut-milk chocolate as a digestible, energizing, and mood-boosting treat for athletes.
Luggage tag for the Eurasia Aviation Corporation (Chinese: 歐亞航空公司), headquartered in Shanghai, China. The company was active from 1925 to 1943 and had a Sino-German joint-venture with the Deutsche Luft Hansa.
A gorgeous Coca-Cola advertisement from 1949.
Oh, hi there handsome! Fancy a swim? Animated Chinese 1940s advertisement for "Swim" cigarettes by Waichung Tobacco.
You’ve surely heard of Laurel & Hardy, the famous slapstick comedy duo of early American cinema. But did you know that China had its equivalent with Langen Han & Xiucen Yin? A 1940 hand fan ad for Shanghai U.B. Beer from our collection reminds us of their forgotten history: 1/20