Łukasz Bączek
@Lu_Class_
@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
🔴Emirates has been Arsenal's front-of-shirt sponsor since 2006. As part of a four-year contract extension, the world's leading carrier✈️ will pay £60m+ a year from the 2024/25 season. According to reports, this is the highest sponsorship fee in the Premier League, comparable to…

Rabona will become the Official Regional Betting Partner of SSC Napoli starting July 2025. The agreement with Rabona covers the territory of Europe. In previous weeks, the club announced similar deals with Bet365 Scores and OKGO.

‘Suds’ Gopaladesikan: Newcastle’s Microsoft graduate who found value in Lookman and Hojlund nytimes.com/athletic/65105…
West Ham United announce global insurance brokers Lilley Plummer as new Official Insurance Partner. The multi-year agreement will see Lilley Plummer’s branding featured on the sleeve of West Ham United’s first team training wear.
West Ham United is proud to announce Lilley Plummer as the Club’s new Official Insurance Partner for both the Men’s and Women’s first teams, marking an exciting first chapter in a shared story of ambition, growth, and London heritage. 🤝 For more 👇
From London and Milan to Singapore, the global game touches down in the Lion City. 🇸🇬 Catch all the highlights from @Arsenal and @ACMilan’s Singapore showdown. ⚽️✈️
Atletico Madrid and leading online trading services company Moneta Markets have reached an agreement to become the club's Official Online Trading Partner in the Asia-Pacific (APAC) region.

FC Barcelona's pre-season tour of Asia has descended into chaos, with a match in Japan already cancelled and the South Korea leg under threat due to alleged contractual breaches by one of the organisers. sportbusiness.com/news/contractu…
🟥Liverpool FC have signed a multi-year global partnership with online trading broker EC Markets. The deal sees the forex, indices, equities and commodities broker become an official global partner of the Premier League club.
Liverpool FC and @EcmarketsGlobal have entered into a multi-year global partnership, which will see the leading forex, indices, equities and commodities broker become an official global partner of the Reds.
Sponsorship activations of global brands from the club's portfolio. 📸 @afc_cat Newly announced sponsors, Guinness and Airwallex, have already been added to the group below ⤵️
Live report from my mutual in Singapore. The players were doing brand engagement with sponsors (in this case, Emirates). So far I’ve seen Adidas, Emirates, and Chivas Regal
Arsenal celebrate the start of their pre-season tour and the unveiling of their new away kits at the top of a 63-story skyscraper. 📍 Singapore 🇸🇬




Arsenal x Adidas. The away kit launch event at Adidas Brand Centre Orchard in Singapore last night. The largest Adidas store in Singapore🇸🇬 opened over three years ago.




✅Here you go! #2 Global sponsorship. Arsenal & Guinness 🟥Arsenal and Guinness🍺 have today announced a new multi-year global partnership that will see the iconic stout become an Official Partner of the Club.
🚨The Gunners are not only actively looking for new players on the football market. Arsenal are set to announce several sponsorship deals in the coming weeks. The club recently signed a new global sponsorship deal with Asahi and expanded its partnership with TCL to a global level