LIT Collective
@LitCollective_
The ultimate design studio for web3 companies. Built fast, built to last.
Branding that moves people hits differently.
How @LitCollective_ transformed a foundation’s identity into a living, global experience. A sneak peak from my talk at @ipecity this Saturday, showing how branding connected with community activation turned ideas into real-world movement. Check it out @FilFoundation's video
Mass adoption takes more than education. It’s also about making the tech usable, for everyone. If we want people to stay, the experience has to make sense. That means clear content, solid infrastructure, intuitive UX, no gatekeeping. It’s a team effort. Let’s make it happen…

We designed branding and UI for @_futarchy: making market-powered governance look as smart as it is.
Re-upping my article from 2021 addressing this, and some possible solutions: vitalik.eth.limo/general/2021/0… @_futarchy is one example of category 3 (skin in the game for governance). There's still a bribeable governance layer for the utility function, but at least it's more indirect…
Do you want +1M active users? This is possible with accessible UI, clear information, coherent branding, and a strong community. Look at @Dune doing the basics really well! That’s how they have an average of 5 million visitors per month and a strong community. The real “growth…

Attention is the new currency. In an age where everyone struggles to focus, when someone stops on your website to actually look around, every click is gold. Actually, it’s crypto. Use design in favor of your users and you’ll get the best return: their time invested in your…

So many words flying around. Which one deserves your focus right now?

A well-executed rebrand can anchor a whole new chapter for a company. Coinbase Wallet is now @baseapp. But what truly makes this launch stand out is the strategic clarity behind it. There’s cohesion across all touchpoints, from the product to the socials and the website. You…
It’s a new day one x.com/i/broadcasts/1…
Intentionality and coherence across every touchpoint are what make a product impactful.

The power of design in Web3: turning complexity into clarity. Every user deserves a clean, trustworthy experience. That’s what we delivered for @defindex_
・ *゚・ ・ ゚* ・。 *・。 *.。 。・ °*. ゚。 ゚*. 。。 ・ 。 ・゚ 。°*. 。*・。

Branding for @onethree_inc ✨ Solid identity, minimal system, clear direction.
It’s been a while, but this one’s worth revisiting: crypto infra meets web2. Stripe acquiring Privy is a clear sign of where things are headed. Privy makes wallets usable, Stripe makes payments effortless: it’s a match! They’re joining forces to make the complex feel simple.…
1/ Today, we're proud to announce that Stripe is acquiring Privy. We couldn’t be more excited. Privy will continue as an independent product – but now we’ll move faster, ship more, and serve you even better, so you can stay focused on your users.
Even the best product won’t survive a frustrating user experience. If it’s confusing to use, it’s easy to leave.
Sentiment is back on. Still, don’t sleep! Crypto is crowded. You’re not the first, you’re not the only one. Too many tokens, too many chains, too many dApps... who are you in the noise? Your branding is what positions you. It’s your tone, your narrative, your look. They build…

Drop your fav branding and we'll rate it (gentle but honest ratings only)