Little Black Book

As Indian cinema smashes global production, it’s also shaping the local advertising scene. Experts from @MLLintasGroup, @DDBMudra_Group, @TalentedAgency and Toaster explore how Bollywood is spicing up India's ads, writes LBB's Sunna Coleman. Read here: hubs.la/Q03yJpl60

Prompted by new research, Agnostic’s Lena Knight tells LBB’s Jordan Won Neufeldt about the crucial role emotions play in B2B purchasing decisions, and why it’s necessary for businesses to lean into this if they want to break through. hubs.la/Q03yMKft0

KFC South Africa cooked up its own AI assistant. hubs.la/Q03yMdJH0

Mino Jarjoura, new global president of VICE Branded (combining Pulse Films, London Alley, Ruckus) on building VICE’s new division, betting on bold storytelling, and finding talent with ‘irreplaceable specialness.' hubs.la/Q03yMd5S0

DDB Group Singapore has expanded its strategic planning department with the addition of senior strategist Daniel Huang. hubs.la/Q03yKgRl0

At LBB, we’re thrilled to welcome back our editor-in-chief Laura Swinton Gupta who has returned to the office following the arrival of her baby boy last year. If you’d like to get in touch with Laura, you can reach her at [email protected].

.@CarersTrust and @uncommon_studio stage a first-of-its-kind protest featuring unpaid carers from across the country protesting from inside their homes, via huge LED screens placed outside Parliament. hubs.la/Q03yKg8w0

Terence Leong joins MullenLowe Singapore as regional creative leader. Terence takes on the dedicated role for Unilever, having previously worked at TBWA\Media Arts Lab Southeast Asia, AKQA Tokyo, and RGA Shanghai. Read here: hubs.la/Q03yJzJ90

As a new survey reveals that only a third of marketers say they have clear artificial intelligence policies in place, marketers and adland experts agree that uncertainty is tempering enthusiasm, writes LBB’s Laura Swinton. hubs.la/Q03yJnXX0

.@Fact___Fiction has announced the hiring of Meredith Kelly as head of account and her addition to the agency's executive leadership team. hubs.la/Q03yJbCd0

How Soundnest Studios transformed Dua Lipa’s retro workout with a sonic makeover. hubs.la/Q03yJdXn0

One voice cuts through the noise in powerful @samaritans campaign from Gusto Film. hubs.la/Q03yJ9yb0

Volkswagen India fuses human and machine precision with Jasprit Bumrah in campaign from @DDBMudra_Group. hubs.la/Q03yHW6Q0

How to build community without feeding the cult with RCP's Holly Butteriss. With social media fuelling hyperfixation and echo chambers, RCP's Holly Butteriss tells LBB's Alex Reeves how brands can connect meaningfully without becoming part of the noise. hubs.la/Q03yHSlM0

How Serviceplan and Rügenwalder Mühle have mastered the subtle art of engaging gen z. Chief marketing officer at Rügenwalder Mühle, Steffen Zeller, and cultural marketing director at Serviceplan, Maurice Endres, share their secrets. hubs.la/Q03ys_y90

.@droga5, part of @AccentureSong, has launched its new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the US. hubs.la/Q03yx3gH0

In this edition, Federico Hauri, who works for MULTI agency, based out of Miami, provides insights into the city as a creatively rich, multicultural environment. hubs.la/Q03ywCzY0

In the 'Future of Pets in Mexico: Scenarios Toward 2035' by @DentsuCRTV Mexico, strategy experts indicate that dogs are evolving from being mere 'companions' to becoming subjects with identity, emotional needs, and individual rights. hubs.la/Q03yqFxX0

WPP’s chief marketing officer and CEO of its bespoke Coca-Cola agency Open X, Laurent Ezekiel, is leaving the company to re-join Publicis Groupe. Read here: hubs.la/Q03ytqmB0

For this Canadian production company, the team is everything. Freshman's Dan Libman and Tim Corrigan chat with LBB’s Jordan Won Neufeldt about the company’s history and growth, and what it’s taken to make a mark as a business headquartered in Montreal. hubs.la/Q03ysTM-0