KC Smurthwaite
@KcSmurthwaite
#SportsBiz Contract & Consulting Work | ➡️ Recovering D1 Coach and Admin | Your AD Probably Told Me | Adjunct Professor 🎓 | Need More Revenue? Let's Chat! 💬
Looking forward to the chat ... I'll be live from Mountain West Media Days in Las Vegas! Thanks for having me. It's talkin' season! 🏈
💰🏈College Football Inc. goes live at 8PM ET!🏈💰 Join @B12Mafia & special guest @KcSmurthwaite as they dive into NIL deals, revenue sharing, and the big businesses reshaping the sport. From the NCAA to the SEC & Big Ten — the game is changing fast. youtube.com/live/wqOi9q9_i…
Utah State Football has gotten a bad rap over the last few years for off-field incidents. Gabe Iniguez addressed some of that. Plus, gave some love to @usuHURD | 🔥 "Best student section in the country." 🔗herosports.com/fbs-gabriel-in…
It’s easy to forget that ADs are like us… it’s their job that’s in the spotlight and scrutinized daily.👀 Their office often has spectator seating in the thousands. 🏟️ Get to know Jeff Konya. A human and the AD at San Jose State University. herosports.com/fbs-jeff-konya…
I had a chance to talk to Gabe, or Batman in between meetings in Vegas.🦇 It was in the waning minutes of the open session but it didn’t take long to realize he is a great kid and loves being an Aggie. #AggiesAllTheWay | 🏈
Batman In The Trenches: Gabriel Iniguez (@Tokomico) Gets The Job Done For @USUFootball herosports.com/fbs-gabriel-in…
Was it strategic, or just a… happy accident? Dude Wipes sponsoring the Cleveland Browns’ alternate helmet news drop. 🚽 You be the judge — either way, it’s a clean end zone… for very different reasons.💩
Built to be tough and competitive @DUDEwipes | #DawgPound
👉There are some crazy contracts going around social media. Here, let's reset some expectations for the rising generation of admins. Assistant NIL/GM. Non-P4, but a good conference. $85,000 | 💰 Reporting up through the administration not coaching staff.
➡️Per our friends at @collegead, incoming Sr. Deputy AD, Diana Sabau will make $650,000 at Maryland. FWIW, this is $200k more than Deputy AD LaBue who was recently hired. This is massive in terms of resetting the market for upper admin pay. Maryland isn't messing around.
Life comes at you fast…
Proud member of the American Conference Ⓜ️ #GoTigersGo | @American_Conf
➡️The kicker here... $250 Million is in SPONSORSHIPS. This isn't cash. 💰 These appear to be assets the Big 12 already owns, as I read it. They may even already have sponsors for these assets. They’re essentially guaranteeing a quid-pro-quo marketing benefit to their sponsors.
Big 12 “not interested” in adding Memphis despite school offering $250 million in sponsorship to the league, sources told @On3sports. Memphis was trying to buy way into Big 12. Yahoo 1st reported Memphis trying to get Big 12 invite
From Pop Tarts to Snoop Dogg… we need to keep the momentum going for fun + innovative bowl game sponsorships. Entertainment. Fan Experience.
College sports doesn't have a revenue problem. They have a spending problem.💰 #SportsBiz | #NCAA
Kentucky has electronic backpacks with their jersey numbers 😳 @UKFootball
The “loophole” in the revenue sharing rules technically makes a D1 national championship EASIER for these schools. Story below⬇️ #SportsBiz | Extra Points | 🏆 extrapointsmb.com/p/guest-post-a…
Forced Family Photo | 2025 ‘Tis the season. 🎄| 🏈 I can confirm that nobody held hands and sang songs afterward. #SportsBiz | #MountainWest
☑️ Every team is undefeated ☑️ Every fan base should be happy ☑️ Nobody is failing right now It’s talkin’ season! 🎙️ #SportsBiz | #NCAA
I hear TruTv has the rights to the court hearing. 📺 Some might say it will madness.
The Pac-12, Mountain West and the departing MWC schools could not reach a resolution over $150 million+ in exit fees and poaching penalties. They made a joint filing Tuesday with the court and, it appears, the leagues are headed to a trial.