Andreas Janesch

At AJ Media, we worked with +30 brands and generated well over $50,000,000. And even with our excellent case studies & designs, Most of our emails/results are never posted. So here's a thread just for that. RESULTS THREAD 🧵

Email Personalization = More Money Here’s how the post-purchase flow looks for one of our multi 7-figure clients: We split the emails into three segments: - First-time customers - Repeat customers (purchased twice) - Repeat/VIP customers This allows us to tailor the content…

I just placed my first order from True Classic. And their post-purchase survey totally shocked me, as I've never seen that before. Once the order is confirmed, they ask where you heard about them, but that's not all. There are literally more than 20 questions after this first…

How many new product launch emails should you send? Most brands only send 1 email when launching a new product. And then wonder why sales die out 24 hours later. The real answer is: however you want, as long as it's planned and organized properly. This mind map breaks down 6…

I rarely see brands using an SMS welcome flow. For most of our clients, it has been getting a pretty good conversion rate. Here's the breakdown of our strategy and why it works. We like to split collecting emails and SMS into different pop-ups and steps in the funnels. The…

Is a $150 AOV your goal? You can do better. One of the simplest ways to increase AOV & CVR through email? Let your customers guide themselves. At the end of your emails, add section to shop at the different price points. -> Shop Under $100 -> Shop Under $250 -> Shop Under $500…

How often should you send campaigns? → If you're segmenting well: 2–4x/week → If you're not: 1–2x/week, max Bad segmentation kills deliverability and performance.

NEVER delay flows to a specific time of day. We always aim to email them at the time they are usually on their phone. By checking these boxes, you are literally doing the opposite. Let’s say, for example, you selected to send at a specific time, 10 AM (because that works best…

You can’t run 15 promotions in 60 days. But you also can’t go quiet for 30 days straight. That's why we build bridge campaigns — low-pressure, high-value sends that maintain momentum: → “Product spotlight” (focused on experience, not discount) → “3 ways to use what you…

Plain-text emails convert—when done right. Here’s a breakdown of this email and why it works: 👉 The Opening (Casual & Friendly) "Heyo!" Feels personal and informal, like a message from a friend—not a brand. Sets a relaxed tone, making it more likely to be read and it…

How to use your customers beyond just selling to them? Your active customers are one of the most valuable resources your business has. They’re already engaged with your brand, making them the perfect audience to help you grow even further. Here are some ways to maximize the…

Your most valuable data source isn’t Klaviyo. It’s your support inbox. We audit dozens of email accounts. And the one thing that always unlocks conversion? Support tickets. Because they show you: → What buyers are confused about → Where onboarding breaks → Why they…

One of my favorite sales to do is: 24-hour VIP flash sale. This sale is only for our repeat ( or even one-time) customers. You need to maintain some sort of 'relationship' with your customers, not just through normal basic campaigns. We like to treat our customers and…