Marin.Istvanic
@IstvanicMarin
I help DTC brands like The Oodie & Vessi to Scale with FB Ads.If you want the same results & add an extra 5 fig/m through FB ads: http://linktr.ee/marinistvanic
FB Ads Case Study: The Oodie I’ve created a 45-min video that breaks down the exact setup of The Oodie FB ad account with +35M in spend and 3+ ROAS > account structure > optimization > testing & scaling frameworks > winning ads > golden nuggets Link to the full video below

Recently, on the podcast, someone asked me which three words best describe me and my approach to business and life. I answered: Freedom, Balance, Consistency Here’s why:
FB Ads Hack: > Meme-style ad It's crazy how powerful meme marketing is for some products I have one ad account spending over 20k a day, and one of my top performers right now are memes! How can you do the same? Follow my 6-step process:
Knowing to what extent to trust the algorithm is what makes a great media buyer!
It's not talked enough about the fact that the exclusion of custom audiences in a new Advantage Sales Campaign is not mandatory, but just a suggestion Nice move FB. Claim a bit more sales from my existing customers, but don't tell me...
When it comes to expensive products, impulse purchases are rare. The longer buying cycle poses a challenge for Facebook ads. How can we overcome this hurdle? Discover my top three tips for advertising high-ticket items:
Being efficient is super important when it comes to FB Ads How am I 3x more efficient for my clients while in the Ads Manager? > Shortcuts Here are my 5 most commonly used shortcuts in the Ads Manager and instructions on how to use them (both on Mac and Windows)
Every media buying move I make has a purpose: Why I pulled the plug on that ad Why the budget got a tweak Which attribution settings and exclusions should I choose Why do I track new visits and frequency percentages Whenever a client questions me, I'm ready with answers.
People who "give you" the link to a Google Drive doc but you don't have access to it are the worst! How hard is it for you to change link-sharing settings?
How to Analyze Facebook Ads Data the Right Way (The 2025 Guide) If you are sick of Meta Ads roller coaster performance and you want: > a proven formula on what numbers to pay attention to > how to make decisions > actually troubleshoot bad ROAS This is a video for you!