Ipsos in the UK
@Ipsos_in_the_UK
Leader in market research in the UK, part of @Ipsos. Follow us for the latest insights. Follows, reposts & likes are not (always) endorsements.
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The 'why' behind the reshuffle is clear in our @Ipsos_in_the_UK data. With Badenoch's net favourability at -31 and 49% of the public not recalling anything from her shadow cabinet, a reset was inevitable. This is about tackling a fundamental lack of connection and cut-through.
As Badenoch reshuffles her shadow cabinet, our data shows they have a big visibility problem: 🔵49% don’t recall seeing anything from them recently 🔵Jenrick, Patel & Stride have made the biggest (but limited) impression 🔵 5% or fewer recall anything about each of the rest
As Badenoch reshuffles her shadow cabinet, our data shows they have a big visibility problem: 🔵49% don’t recall seeing anything from them recently 🔵Jenrick, Patel & Stride have made the biggest (but limited) impression 🔵 5% or fewer recall anything about each of the rest
When we asked about racism in sport last year, football stood out - over half of UK adults said it’s a big problem in the game.⚽ When attending matches, 28% reported hearing racist chanting, and 31% hear racist comments aimed at players. Full findings👉 bit.ly/4f8Bur3
BREAKING: Labour to lower voting age to 16 in England and Northern Ireland. 📊Just 3 in 10 Britons supported votes at 16 last year - the least popular of Labour’s manifesto policies that we tested. Read more about our findings from last year 👉 bit.ly/44QCH2d
We're sharing more Natsal methods innovations at #ESRA25 today: Tommy Nyberg @MRC_BSU is presenting on integrating survey data from different samples Eileen Irvin @Ipsos_in_the_UK is presenting about remote biosample collection