IDC
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The premier global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets
In this episode of the IDC CEO Interview Series, Ben Tye, CEO at Gate One, shares how his organization is helping clients navigate the complex landscape of ethical AI. From establishing an internal AI council to guiding clients through responsible implementation, he underscores…
⏳ The webinar is tomorrow. Register today to secure your spot. 🔗 ow.ly/QwFG50WtysJ AI is rapidly reshaping marketing strategy and CMOs are under pressure to deliver more, faster, and with greater precision. Join IDC’s Laurie Buczek and MaryAnn Holder-Browne as they…
This week, marketing strategy meets the AI inflection point. Join #IDC's Laurie Buczek and MaryAnn-Holder Browne as they unpack how AI is reshaping go-to-market planning, decision-making, and the evolving mandate for CMOs in the mid-market. The pressure to adapt is real so…
🚀 Nigel Vaz, CEO of Publicis Sapient, on how AI is reshaping business—shifting both mindset and execution. From how value is created to how solutions are delivered, his take is a must-watch. ▶️ ow.ly/Fjh650WlWXc #AI #Leadership #DigitalStrategy #Transformation #IDC
⚡ AI isn't coming for your marketing strategy, it’s reshaping it. Join IDC’s Laurie Buczek & MaryAnn Holder-Browne to explore how AI is shifting GTM, priorities & risk in the mid-market. 📅 July 23 | 12PM ET 🔗 ow.ly/KlXP50Wn4Zw #AIinMarketing #CMOMandate #B2BMarketing
Foldables are moving beyond niche status, emerging as a key battleground in the smartphone market. New players, AI integration, & shifting regional dynamics are reshaping growth. More insights from #IDC: ow.ly/iRIR50Wmo6P #FoldableSmartphones #MobileTrends #AIinDevices
When conversion pressure rises, clarity becomes critical. With buyer expectations shifting and markets growing more complex, sales and marketing leaders must move quickly to stay aligned—and deliver results. One cybersecurity vendor partnered with IDC to refine its messaging,…
The ultra-premium smartphone market ($1000+) is holding strong, even in uncertain times. Fueled by global trade-in programs and financing options, demand is rising well beyond North America. Huawei’s comeback and steady gains from other Android brands are shifting the…
“Will this platform scale — or trap us?” It’s the question CIOs can’t afford to get wrong. In today’s AI-fueled landscape, tech leaders are under pressure to choose platforms that not only meet current needs but flex with whatever’s next. The cost of getting locked in? Slower…
📢 IDC has appointed David D'Alessandro as new Board Chair. With decades of experience in enterprise technology and board governance, David brings a valuable perspective to IDC’s continued growth and global strategy. His focus on innovation, scale, and strategic execution…
📌 AP automation is more than a back-office upgrade, it's a strategic move. Tech leaders are under pressure to modernize, align teams, and deliver ROI. IDC's latest checklist offers a clear framework to evaluate AP solutions that support enterprise-wide goals and scale with…
📡 Direct-to-device satellite service is finally here, but it’s not the game-changer some expected. Not yet. Emergency and messaging use cases come first, with bigger opportunities still ahead. 🛰️ Read IDC’s take: ow.ly/8wHf50WsTHI #D2D #SatelliteConnectivity…
In this episode of the IDC CEO Interview Series, Genevieve Juillard, CEO at #IDC, highlights a defining trait for today’s executives. ▶️ Watch the clip for her take on adaptive leadership. ow.ly/2Lro50Wn7Ul #AILeadership #ExecutiveStrategy #Adaptability #Transformation
💡 “Technology doesn’t drive value—leadership does.” Dave Kelly, CEO of Richardson Wealth, on why framing the right questions is key to unlocking AI’s potential. ▶️ Watch the full clip: ow.ly/or2f50WnfV3 #AILeadership #ExecutiveStrategy #IDC #DigitalTransformation
🚨 “How do we stay in lockstep with regulation at the pace AI demands?” Toni Townes-Whitley on the challenge of aligning innovation with legal, ethical, and regulatory frameworks. ▶️ Watch the full clip: ow.ly/8GyR50WlXWo #AI #EthicalAI #Leadership #Governance #IDC
🧭 “The role of leadership is to take risk-weighted decisions.” Simon Paris, CEO at Unit4, shares why responsible innovation matters & how businesses can safely experiment with new technologies. ▶️ Watch now: ow.ly/O5ia50WlV3S #CEOInterviewSeries #AI #Leadership #IDC
Cyber threats and trade pressures are testing resilience across the region. IDC breaks down what leaders need to know: 🔗 ow.ly/A0WM50WnkaU #Cybersecurity #AI #DigitalTrust
🌐 Tech decisions are no longer just IT’s domain, they’re a leadership imperative. Smart CIOs, CFOs & CEOs are prioritizing value, clarity & AI governance in the tech reset era. 👉 Read IDC’s take: ow.ly/fZf250WmoMJ #TechReset #AIstrategy #Leadership
Under pressure to stand out? One analytics firm teamed with IDC to clarify its message & break through a crowded market. The result: sharper differentiation and a stronger go-to-market strategy. This could be your story. 📈🔗 ow.ly/CqnN50WmonG #B2BMarketing #GrowthStrategy
In the latest #CEOInterviewSeries, Ben Tye, CEO of Gate One, explains why solid data foundations are essential to scaling AI—and why use cases matter. ▶️ Watch the full clip: ow.ly/uwru50WlT4V #AI #DataStrategy #IDC #Leadership