Impactful Coaching Project
@ICP_Project
The Impactful Coaching Project (ICP) seeks to develop coaches that coach the whole person. ICP is the thought leader in coaching the 21st century athlete.
Congruent leadership isn’t flashy—but it works. When who you are matches how you coach, you earn trust. And trust is the foundation for everything. Hear more on this week’s episode of Beyond Coaching with Luke Jones: beyondcoaching.alitu.com



Gen Z doesn’t just hear what you say—they feel whether it’s true. New episode of Beyond Coaching with Luke Jones now streaming: beyondcoaching.alitu.com #ImpactfulCoaching #GenZLeadership #BeyondCoaching

New Podcast: Congruency and Coaching: Reaching the Gen Z Athlete This week on the podcast, we dig into the heart of coaching Gen Z—and why authenticity without congruency falls flat. If your coaching doesn’t match your message, they’ll know. The new Beyond Coaching episode with…
Talking isn’t connecting. This clip breaks down how intentional communication builds trust, resilience, and buy-in with your athletes.
If your athletes are disengaged, it might not be a motivation issue—it might be a clarity issue. Know your craft. Teach your craft. And if they’re not getting it? That’s your cue to teach better, not just louder. #FridayFocus #Competence #CoachingTips
If your players don’t trust you, they won’t follow you—no matter how good your game plan is. In this clip, we break down how consistency in presence and communication builds trust over time. Not just in the locker room—but in the moments between the moments. Watch it, reflect…
Our 3 C's are systems. When leaders consistently embody these values, athletes respond with buy-in, resilience, and growth. Which “C” is your strength right now? #CoachingWisdom #CultureMatters #LeadershipTools

New Substack Post: We are going off topic a little bit this week. College athletics is in a seismic shift—but 86% of institutions are not driving the national narrative. This week, we explore what NIL, open transfers, and financial arms races really mean for non-D1 schools.…
One of our favorite systems of care? After every practice: 👉 Each coach walks a player to the locker room, sharing a specific word of encouragement. 👉 Then that player texts a different teammate something uplifting. Two positive touchpoints. Every practice. Small, simple,…
Curious about how to build systems of care? Want a team that is built on trust and purpose? The 3Cs—Competence, Care, Constant—are more than theory. They’re the foundation of our work in athletic leadership and coach development. 📘 Dive deeper in our books. 🧭 Or let’s talk…