World Gold Council

Gold: A Journey with Idris Elba is out now! Watch the documentary today to discover the human story of #gold – how it has shaped us, and our world. Start your journey here: spr.ly/6011uMvKU #GoldAJourney

Gold Demand Trends is out next week! Our quarterly report tracks gold demand across a range of sectors, from central banks and investment, to jewellery and tech. While you wait, read the previous editions here: spr.ly/6017fzxCU

Adding gold can improve portfolio efficiency. Learn about how alternative assets have reshaped modern portfolios in our latest report here: spr.ly/6014fKVkp

Learn the fundamentals of #goldETFs, in the latest episode of #TheUnearthedPodcast. The episode takes a closer look at how these products work and addresses some of the most common myths in the market. spr.ly/6012fybKj

Episode 4 of 'Gold: The Journey Continues' is set in Lafigué, Côte d'Ivoire. Join us and meet the people who work and live around a new gold mine in West Africa: spr.ly/6017fG7GJ

What's to come for #gold over the next 6 months? We share the latest insights in our Gold Mid-Year Outlook 2025. Read it here: spr.ly/6016f1Rf8

Gold's long-term expected return. Learn more: spr.ly/6013fB1G5

In an interview with The Business on @abcnews, Senior Market Strategist @JReade_WGC looks back at why gold finished the first half of 2025 as one of the highest performing asset classes, and looks forwards at how decisions for the US economy will factor into the future of the…

"Gold extends gains in July, remains top performer." Read more in the latest India gold market update, from the Research Head, Kavita Chacko here: spr.ly/60144hW58

Got a question about #goldETFs? Get the answer in the latest episode of #TheUnearthedPodcast. Watch on YouTube. spr.ly/60174hlHU

"June concluded the largest semi-annual inflow ever in Chinese gold ETFs." Read the latest on China's #gold market from our lead researcher, Ray Jia, here: spr.ly/601847qCg

Central banks have been increasingly buying gold directly from domestic artisanal and small-scale gold miners in local currency. Shaokai Fan, our Global Head of Central Banks, shares key insights on this growing trend as well as other findings from the 2025 Central Banks Gold…

“Jewelry is something that has an auspicious place in people’s lives, it can be very consumer oriented, but it is also a very good mechanism for saving and passing wealth from generation to generation.” Read more in this article on gold jewellery. spr.ly/601747TKF

Gold has continued its record-setting pace in the first half of 2025. What's to come for the rest of the year? Get the latest insights in our mid-year outlook for #gold here: spr.ly/60104fWBC

We have partnered with Côte d'Ivoire and @WorldBank to sign an agreement focused on formalizing artisanal and small-scale gold mining. The partnership, which also involves other industry stakeholders, seeks to improve safety and transparency in an industry that supports half a…

Behind the scenes in Cote D'Ivoire. Watch the new episode of Gold: The Journey Continues, where we visit a young gold mine and explore the early stages of its relationship with the surrounding community. Watch here: spr.ly/60114412J #GoldAJourney

In the new episode of #TheUnearthedPodcast we unpack the fundamentals of gold-backed ETFs, taking a closer look at how these products work. Watch: spr.ly/60174IBCR

What's a bear case for gold? Read the new report, out now: spr.ly/60104at8G

Are geopolitical tensions and macroeconomic volatility driving demand for gold, and how might investors and central banks react? Get insights from Shaokai Fan, and other industry leaders, on The Business Times Money Hacks podcast. Listen here: spr.ly/60164tEsw

Global #goldETFs saw inflows of US$38bn over the first half of this year, boosted by strong positive flows in June. This marks the strongest semi-annual performance since H1 2020. More detail in our new report here: spr.ly/60194SI99

Journey with us to Lafigué, Côte d'Ivoire, where a young gold mine is working with the neighbouring community to shape a long and prosperous relationship. Watch the new episode of Gold: The Journey Continues here: spr.ly/60134qY6H #GoldAJourney