European Watch Co

🎰 Place your bets…on your wrist. 🎰 The Franck Muller Cintrée Curvex Vegas Roulette isn’t just a watch - it’s a game of chance you can wear! The model features a fully functional roulette wheel activated with a satisfying click of the pusher set into the crown. Spin the wheel…

🌊 When Dutch watchmaking meets extreme engineering. 🌊 The Grönefeld 1969 Deltaworks is more than a luxury sports watch, it’s a tribute to the Netherlands’ legendary Delta Works flood defense system and the resilience it represents. Crafted by Tim and Bart Grönefeld, this is…

🌀 Skeletonized. Hypnotizing. Unapologetically Royal Oak. 🌀 The Audemars Piguet Royal Oak Selfwinding Flying Tourbillon Openworked ref. 26735ST.OO.1320ST.02 is a masterclass in modern haute horlogerie that pairs the iconic Gérald Genta design with next-level openworking and a…

☀️ When your watch hits harder than a summer spritz. The H. Moser & Cie. Pioneer Concept “Citrus” isn’t just a burst of color - it’s pure summer energy! No logo. No markers. Just an electric lime-green gradient that looks like it was squeezed fresh and poured over one of the…

💥 One pusher (sort of). Two chronograph hands. Infinite respect. The F.P. Journe Chronographe Rattrapante is one of the most technically impressive and visually beautiful chronographs on the planet. Housed in solid platinum, this beast belongs to the LineSport collection, but…

🚀 Meet the Audemars Piguet Royal Oak Concept Tourbillon ref. 25980AI, a tourbillon-powered machine that looks like it came straight from the future (and kind of did). Launched in 2002 to celebrate the 30th anniversary of the Royal Oak, the Concept line is where AP experiments…

🦈 Just when you thought it was safe to go back in the water... This is the Zenith Chronomaster Revival “Shark Tooth”. Inspired by a rare 1971 prototype dial and based on the legendary A384 case, this piece brings serious bite with its razor-sharp markers, El Primero movement,…

🔵 One of the most quietly confident Pateks ever made. The Patek Philippe 5372P-001 pairs two of the most prestigious complications in watchmaking: a split-seconds chronograph and a perpetual calendar, all housed in a compact platinum case and topped with a stunning blue dial.…

🔱 When AP goes baroque. This isn’t just a perpetual calendar - the Audemars Piguet ref. 25668BA Quantième Perpétuel Squelette is one of the rarest and most visually impressive pieces the brand has ever made. Powered by the ultra-thin 2120/2800 QP movement, this openworked…

🔥 This week’s selection of New Arrivals might be our strongest yet... Perpetual calendars, tourbillons, skeletonized dials, and anniversary pieces - this collection reads like a greatest hits album for haute horlogerie. From rare references to cutting-edge models, every piece…

🌊 Sailing back in style ⛵ This is the TAG Heuer Carrera Skipper - a tribute to one of the rarest vintage Heuers of all time: the Skipper Ref. 7754 from the late '60s. Built to honor an America’s Cup victory and nicknamed the “Skipperera” by collectors, the original was based…

⚡ This is what happens when German precision meets Teutonic innovation. Introducing the A. Lange & Söhne Zeitwerk Honey Gold “Lumen” - a watch that blends serious mechanics with serious mystique. What makes it so special? 🔸 Honey Gold - Lange’s proprietary alloy is harder…

🟡 Not just any Patek perpetual calendar - this is a first-series grail.🏆 One of Patek Philippe’s rarest perpetual calendars, this is the ref. 3945/1J. A close relative of the iconic 3940, this First Series example has all the features that drive collectors crazy! Launched in…

😈 It smiles. It stares. And somehow, it tells perfect time. This is the Konstantin Chaykin Joker - one of the most imaginative creations in modern watchmaking. Those googly eyes? One tracks hours, the other minutes. That mischievous grin? A fully functional moonphase. Made…

🎆 Fireworks. Freedom. Fine watches. From all of us here at European Watch Company, Happy 4th of July! Whether you're grilling with friends, watching the fireworks, or just enjoying some well-earned downtime, here's to independence, craftsmanship, and timeless traditions. 🦅⏱️…

🌊 Meet the brand-new Black Bay 54 “Lagoon”. Tudor’s most refined diver just got a bold new twist. At 37mm, the BB54 “Lagoon” keeps the proportions tight, the vibes retro, and the design unmistakably Tudor. Brand new for 2025 and already turning heads. Tudor’s latest release…

🥊⌚ New Arrivals just landed, and every single piece is a knockout! From an ultra-rare Honey Gold Zeitwerk Lumen to a vintage ref. 6264 Daytona (with original box and papers!) to the all-new Tudor Black Bay Fifty-Four "Lagoon", this week’s drop brings some 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 heat.…

✨ Time, reimagined⌛ This Audemars Piguet Millenary Philosophique doesn’t just tell time - it questions it. Crafted in frosted white gold, the case gets its shimmering texture from a centuries-old technique called tremblage, hand-hammered to catch the light with every move.…

⚡️ Ultra-light, unmistakable, and unapologetically bold. 🟡 This is the F.P. Journe Octa Sport ARS. Crafted in titanium, powered by a 120-hour automatic movement, and dressed in a dial that demands attention. 💛 Part of the LineSport collection, it blends Journe’s signature…

🔥New week, new arrivals, and we're not messing around! From rare Pateks to platinum tourbillons, this drop is one for the collectors. Here are a few highlights: ✨ Patek Philippe 3945/1 – First-series perpetual calendar with integrated bracelet elegance. 🖋️ Vacheron Constantin…