Emrys
@EmrysDr
🇪🇸🇬🇧 DPhil Eng Sci | Head of Marketing @SeedifyFund Advisory @Vortrius | Prev @Elixir_Games @TeamQuesoGG Content & Web3 Enthusiast
I didn’t “get into” Web3 marketing. I created my way into it. Back in 2021, I was just having fun making gaming content, Web2 stuff. But I’d been investing in crypto since 2018, so when Axie Infinity exploded, I pivoted fast. Within months, my YouTube and Twitch channels…
Quick question here... Web3 is great at measuring hype. Terrible at tracking conversion. What’s stopping us from fixing this?
Post-TGE Alpha for yappers of Seedify Ultimate 🔥 The flywheel doesn't stop after June 18 A new leaderboard kicks in where: • Content counts and it's all about meaning + engagement • $SFUND staking still multiplies your score But now we're adding two new multipliers to the…
P33L IDO is done… but TGE is TODAY and the yapping doesn’t stop 📈 🧅 The Post-TGE P33L Leaderboard starts fresh and you can boost your score through: 💰 Buying $P33L 💎 Holding $P33L 🔒 Staking $SFUND All stacking up to a 200% (3X) multiplier! 🔥 Also Yapping Frenzy is…
A normal startup (like most of web3) would always go for direct marketing first (The kind of marketing that directly tracks ROI, it's not expensive to start with, and you can trial and error) However here companies are spending money on brand awareness (be consistently in the…
An important concept that a lot of web3 brands overlook is that of Marketing Touchpoints. At any given point, most people aren't in the market for your product. The job of marketing is to stay in front of them consistently, so that when they are ready to buy, you're the first…
Mario inflated the reach with bots. Promoted risky coins. Lied about deals. Still seen as "reputable." At what point do we admit: The future of marketing in Web3 can’t be just distribution. It has to be accountability. Kinda has me thinking, What if influencers had to stake…
One of the most controversial figures in crypto Here’s the story Mario Nawfal doesn’t want you to know🧵 (1/9)
Labubu's viral success is replicable, but most Web3 projects won't do what it takes. Byron Sharp, in How Brands Grow, makes it clear: When products look the same (as they often do), growth comes from mental availability, being remembered, noticed, and linked to a meaningful…
“Most of crypto is Gen Z and Millennials.” True. But not the full picture. Millennials are in their late 20s to early 40s now. They’re not just scrolling. they’re decision-makers, founders, and allocators. Gen Z? More community-native. More meme-literate. More likely to see…
If you’ve been in Web3 long enough, you’ve probably noticed something Lore, scarcity, exclusivity, leaderboards… We act like it’s new But none of it started here It began in the early 2010s, with brands like Glossier, Supreme, and Outdoor Voices Even before that, Nike made you…
Delegating sounds easy… Until your launch is in 24hrs and someone says “Hey quick question.” We don’t talk enough about the emotional side of scaling Web3 teams. Real ownership is rare, and that’s exactly why it matters
If the money disappeared tomorrow, would you still be in Web3? No judgment. Just asking. Because sometimes I wonder if this whole thing is belief… or just liquidity.
So proud of this team. Wishlist it, share it, and join us when the gates open!
Valiants: Arena is launching soon on Steam!🔥 Be among the first to enter when the gates of battle open! 🎮Add Valiants: Arena to your wishlist now: store.steampowered.com/app/3843120/Va… Tamer! The portal will awaken soon; only the bravest will answer the call. Prepare your Valiants,…
If you’re in this ecosystem for more than just quick flips; You’re gonna want to stay close to teams that won’t crack when it’s hard. The past few weeks at @SeedifyFund have been intense. Venture Studio launches. UGC x InfoFi testing. Back-to-back IDOs. And now, gearing up…
This is a hot take, and one I fight with daily. Web3 marketing often feels like engagement without proof. We spend money. We chase mindshare. But we can’t clearly connect content to conversion, or real noise to value. I see this even more now that I'm deep into InfoFi…
The TL is flooded with InfoFi cosplay Which makes it the perfect time for real creators to stand out Curiosity isn’t just a feeling. It can be your content engine Forget frameworks. Answer these instead: • What do you keep noticing that others miss? • What fascinates you so…
Mind’s been foggy. Feels like grind mode on autopilot But here’s what’s clear, Seedify’s not pausing Macro can get messier. Still, focused on VS launches. @DescipherFund is up next InfoFi’s evolving from hype to onboarding If you’ve been drifting, this week’s time to lock in
I'm not gonna act like I know what will happen next with macro, but if things turn bit more sour, we will announce our next Seedify Venture Studio (SVS) projects still, make sure they are well prepared in the meantime and then launch them. DeScipher having it's first launch…
What we could have done better according to our first observations with p33l launch: 1. We should have sniped less for the postTGE InfoFI & community incentives: We did this to protect users, and reward them post launch for ongoing marketing, but when price rose so much most…