Eddie Sheppard
@EddieShepp
Vice President, Insights @Abacusdataca | Proud girl dad
#TGIF and for a fresh @ArleneBynonShow #CanadaDay Long weekend, #AnnaWintour stepping down from #USVogue & #EV mandates in Canada at risk? @DavePerryCGAI @EddieShepp Prof. Emeritus Edward McDonald And for our #PoliticalPunch we have @josiesabatino & @KarlBelanger
🇨🇦Two-thirds of Canadians say that Canada should prioritize developing clean energy over fossil fuels while 76% favour Canada aligning with Europe on climate and clean energy over the U.S., finds our new poll with @abacusdataca. Full breakdown & results👇 cleanenergycanada.org/poll-two-third…
AI is becoming a bigger part of daily life. But are we ready to embrace the opportunities, or are we hesitant about the risks? The truth is somewhere in between. 🆕 @abacusdataca polling from me and @DavidColetto abacusdata.ca/optimism-meets…
🚨 New from @AbacusDataCa: Canadians are both excited and uneasy about the rise of AI. 45% use it regularly, but only 37% trust it. Skepticism grows with age. @EddieShepp and @davidcoletto explore the gap between elite enthusiasm and public hesitation. 🔗…
The AI divide is real. 🔹 72% of 18–29-year-olds use AI regularly 🔹 Only 20% of 60+ do 🔹 Trust in AI: 57% (young), 20% (older) 🔹 69% of regular users trust it, just 5% of non-users do New Abacus Data poll with @EddieShepp 📊 abacusdata.ca/optimism-meets…
Who do Canadians (who rate the issue as a top issue) trust most to manage Donald Trump? 🇨🇦 Liberals – 58% 🇨🇦 Conservatives – 21% Trump anxiety is real, and it’s giving the Carney government some political cover this summer. Read the latest: abacusdata.ca/abacus-data-po…
Segregated fund holders show higher satisfaction (74% vs. 63% for mutual funds), driven by alignment with goals, balanced returns, diversification, and risk protection. @abacusdataca for @canadalifeco

In a world full of uncertainty, Canadians want investments that offer clarity, control, and confidence. Our new survey for @canadalifeco reveals how mutual and segregated fund holders feel, and what’s holding others back. 📊 Read it here: abacusdata.ca/confidence-cla…
In an age shaped by financial precarity, Canadians are looking for investments that give them confidence and control. 🆕 research from @abacusdataca for @canadalifeco abacusdata.ca/confidence-cla…
While Canadians are focused on day-to-day issues like affordability and housing, 77% are concerned about climate change and its impact on our future. Even if it’s not a top priority today, climate remains a major worry for most. 🆕 from @abacusdataca abacusdata.ca/public-concern…
Our tracking has shown that Canadians are heavily focused on immediate issues that impact their day-to-day lives: housing, healthcare, affordability. But how concerned are Canadians with climate change? We will have new @abacusdataca polling out tomorrow that dives into this.
Happy 15th Anniversary to @abacusdataca! It’s been nearly two years since I joined this incredible team, and I couldn’t be more grateful to be part of such a talented and dedicated group. Seeing the meaningful impact of our work and how far it reaches is truly inspiring.
How are Canadians feeling about Mark Carney and the Liberal government? I joined @CBCTheNational last night to share some thoughts. What has Carney accomplished by Canada Day? youtu.be/1TweTVR6c2k?si… via @YouTube
Joined @CTVNews last night to discuss our national identity polling. ctvnews.ca/atlantic/artic…
Pride in being Canadian up slightly from last year
68% of Canadians Take Pride in Their National Identity - Abacus Data abacusdata.ca/68-percent-of-…
Despite the difficulties faced in the last year, 68% of Canadians say they’re proud to be Canadian, up from 2024. Notably, pride among young people has surged from 49% to 62%. 🆕 @abacusdataca abacusdata.ca/68-percent-of-…
Cost of living remains the top issue. But second? Donald Trump. 39% of Canadians say Trump is among their top 3 concerns. Despite wildfires, climate change stuck at 14%. Our latest #cdnpoli political update: abacusdata.ca/abacus-data-po…
We have some new @abacusdataca polling coming out at 7am on Monday looking at how proud people are to be Canadian and how connected we feel to the country. Does that data reflect the unity we witnessed at the start of the year? Find out Monday! Happy long weekend all!
🆕 @abacusdataca polling in partnership with @cleanenergycan - we explore Canadians perceptions of EVs and opportunities to increase adoption. cbc.ca/news/canada/ca…
Financial pressures are pushing many Canadians toward store brands and discount products: 42% buying store brands, 39% using coupons, and 36% switching stores. Many are cutting back on snacks (43%), convenience foods (37%), and premium items (34%). @abacusdataca
