Doug Norrie
@DougNorrie
Ghostwriting & clarity strategy for creators, founders & coaches | Trusted by 6-figure leaders & 7-figure businesses | Co-Founder DFSR | Formerly Locked On Nets
An announcement: The end of the month will be the last Locked on Nets episodes for Adam and me. It’s been a great ride, and more than anything, we’ve loved chopping it up with Nets fans over the years. More thoughts attached here, but just wanted to say thanks for everything…



Current daily uniform Black Old Navy T-Shirts Birddog shorts or jorts (vibe) Saucony sneakers (or barefoot) Everyday. No changes. No updates. Peak efficiency or slowly giving up? Wrote about keeping things (possibly too) simple dougnorrie.substack.com/p/uniform-deci…

Nets signed Nic Claxton 4/$100 with no fuss mostly negotiating against themselves He then posted a -12.6 NetRat (7th worst in the league) Something I'm sure Cam Thomas's agent has mentioned
Brooklyn Nets (and NBA) fans argue about everything and agree on nothing. They're perfect examples of what we all do wrong in conversations. There's a communication lesson hidden in sports debates that we should bring into real life, with, you know, real-life people

Nets Twitter is alive and well!
The Brooklyn Nets simply don’t value talent. They’re more interested in organizational Buy-In than sheer individual talent level. We’ve seen this with Kyrie Irving, James Harden, & Now Cam Thomas. This is also why we reached on Egor Demin. The Nets don’t care about talent.
Is there a tougher sell out there Than paying $1,000s to send your kid away for part of the summer? Camps are one of the highest-trust purchases parents make. Relationship-driven, big-ticket businesses need consistent messaging. Email can handle a ton of it.

Wife cleans for the cleaning people Like she’s trying out for their team
And then repeated in 2022 (And Ben Simmons was good)
Since the Nets history is being rewritten by those who were there I’ll play along Nets won the championship in 2021
Since the Nets history is being rewritten by those who were there I’ll play along Nets won the championship in 2021
Read every single company newsletter an old boss sent. Not because I was dedicated. Because I was hunting for my name. There's a principle he followed that gets everyone reading and bought into the rest of the message at the same time.

How much are schools getting outpaced by tech? Rough estimate would be “oh baby, like a ton” It’s just not going to be good enough to roll last year’s lessons into this year’s curriculum And if it’s from, say, 2018, you might as well just teach typewriters

Challenge you to find a crazier business model than running a sleepaway summer camp Starting from scratch, it would be a terrible idea Almost nothing about it makes any logical sense Except the best ones absolutely crush And they are 1 of 1 in the delivering outcomes…

Cam Thomas averaged 22 points 5.8 assists Final five games of the season Was definitely pass-first to open almost every game of that stretch Clear shift in style over end of season
Less: Doom-scrolling NBA & Nets Twitter More: Stories about us doing human stuff (and yeah, there'll still be some Nets trolling here)

Cam Thomas in such a tough spot. Doubt the Nets are offering much more than $10-12M (total guess) They just don't have to, have never seemed overly committed to him, and no one can offer anything anyway
Still think the draft ends after the #1 pick 👇
The two teams that finished 10th, made play-in and lost in 2024 and 2025 got overall No 1 pick. Since 2019 changes, no team with the league’s worst record has gotten #1. Last three teams with worst record each wound up with #5 pick. (Can’t believe I have to note this again!)