Derek Ashauer
@DerekAshauer
Talking about WordPress and my journey going from clients @ashwebstudio to products @conversionwp @sunphotocart @wpsunshinecom
🚨 Release alert! @ConversionWP 1.8 is now available with @MSFTAdvertising and @Reddit Ads integrations. Conversion Bridge is far the most comprehensive analytics and ad tracking plugin in #WordPress
Conversion Bridge 1.8 is here with new integrations for Microsoft + Reddit Ads! With 16 analytics platforms + 8 ad platforms + 55 plugin integrations, Conversion Bridge has 1320 connections! The most comprehensive analytics + conversion tracking plugin in WordPress... by far.
My wife told me she was feeling really frustrated that I was not fully taking time off work this week as I had every good reason to do so I just thoroughly enjoy this game of online entrepreneurship 🤷♂️
Made it around a whole suburban block - felt really good! But realized how spoiled I’ve been inside with the AC for over a month 🥵
Today’s lofty goal: walk down the street 3 houses… and back
On my @ashwebstudio site, the footer CTA changes based on the day of the week. Here is what it says on Thursdays and Fridays:


My ex was a photographer for a while (hence @SunPhotoCart) Living in Fort Collins, an affluent upper middle class city, she struggled to get clients to pay $250 for a session. We would travel back to LA/SD and she would sign multiple clients at $500 each without hesitation.…
In bed catching up on podcasts and @ConversionWP got a mention from @zackkatz in this @WPProductTalk episode! 🎉 Really appreciate the depth they went into on all the tools they use to run their respective product businesses. I’m not there yet as a solo but it’s good to know…
8 years ago I ran an Ultra @RagnarRelay race on 3 weeks notice. I have a souvenir on my desk because it’s something I’m really proud of. I wore my Ragnar race shirt today and it made me want to run it again, a goal to motivate me during recovery.
Two awesome people I very much admire on a single podcast? Yes, please!
Are WordPress plugins still a viable business in a crowded market? Tune in with host @westguard and guest @PoeHaH to hear their thoughts and experiences. openchannels.fm/managing-team-…
It’s up to 3 clients total I haven’t heard from in at least 2 years who have contacted me in the last couple days since surgery At this point I feel like I get to name this phenomenon…
Without fail, on old client reaches out after years of no contact when I’m “off” I swear this is a real phenomenon
Without fail, on old client reaches out after years of no contact when I’m “off” I swear this is a real phenomenon
The whole not working while I recover thing isn’t going so great so far 🤣 Too afraid to not answer people! At least it’s just email/messages that I can do on my phone. I fully expected to be knocked out from pain meds but actually it isn’t affecting me at all 🤷♂️
Google gaslighting me - we were watching the movie last night (PS, not a great movie)

My belief on why solo developers struggle with doing marketing
Technical people usually code. That means you work on something and you immediately know if it worked or not. These type of people (like myself) can’t relate to working and not knowing for months or maybe longer if their work helped or not. Not knowing if you did it right is a…