Johan Cruyff Institute
@CruyffInstitute
Official account of the Academic Legacy of @JohanCruyff #CruyffLegacy. #EducatingLeaders in #SportManagement, #SportMarketing, #FootballBusiness and #Coaching.
Our Master in #SportManagement Online has been recognized as one of the best in the 2024 Rankings by the prestigious magazine @SportBusiness! 👉 1st in #Europe and 2nd in the world. Thank you for being part of our success! #EducatingLeaders

💬 “@CruyffInstitute gave me the tools to grow in my job.” - Mariana Palao, Head of Commercial Partnerships at #Gobik. A graduate of our Master in #SportBusiness Online, she shares her experience in the sports industry. Full interview 👇 johancruyffinstitute.com/en/blog-en/joh…
The 2025 @LeTour wraps up on July 27 with a grand finish on the Champs-Élysées (París)! Are you passionate about sporting events like this? Take the next step in your profesional career within the #SportsIndustry with our Master in #SportBusiness Online: n9.cl/i6esf

Would you like to work in the #SportsIndustry? Enroll in the new HV Training Program in Administration and Finance oriented towards #SportManagement, developed by @CruyffInstitute and Escola Pia. Víctor Jordán and Xevi Ordóñez explain all the details👇 youtu.be/nUJl0XOUdqw
Boost your career in the #SportsIndustry, 100% online and at your own pace. Our Courses Online start on September 9! Choose from: #Sponsorship, #FanEngagement, #DigitalMarketing, #Leadership, #CSR or #Football Strategy. Questions? 📩 [email protected]

We officially begin a new collaboration agreement with @fafalagoas! We joined forces to promote the football industry in Alagoas (Brazil), both at the academic and sports levels. Welcome to our family of partners 🤝

For two weeks in our #Barcelona classrooms, a group of @PutneyST students had the opportunity to learn from sports industry professionals and enjoy a wide range of activities across the city. Here’s how they experienced it 👇 youtu.be/1YTPu1RlYz0
We’ve launched the Executive Programme in Sports Strategy & Global Growth together with @Esade! A blended program (in English) designed for sports professionals looking to grow in a global environment. Want to learn more? 👇 johancruyffinstitute.com/en/blog-en/joh…
We wrapped up the academic part of our #SportStudyTrip in #Barcelona with the @PutneyST group with talks by #CruyffAlumni Dan París (@EuroLeague) and Felicitas Roldán (@DinghyCoach) about the business model of their companies and sport management insights! #EducatingLeaders


Thinking about studying in #Barcelona? Today we’re sharing a guide with all the information you need to make that experience a reality! Check out the full guide now 👇 johancruyffinstitute.com/en/blog-en/stu…
What’s included in the #SportStudyTrip in #Barcelona? Visits to the @Circuitcat_eng and @CELaieta, complementing masterclasses with professionals from the sports industry. A unique experience for future leaders in sport! #EducatingLeaders




Meet the 8 winners of the #TheCruyffAthleteFund scholarships for 2025-26! Congratulations to Isabel Macias, Paula Garcia, Clara Perez, Laura Quevedo, José Manuel Ruiz Ibáñez, Erik Martorell, Rafael Edgardo Burgos and Evgeny Bashkirov. More info 👇 johancruyffinstitute.com/en/blog-en/202…
Time to put knowledge into practice! In our classrooms in #Barcelona, students from @PutneyST are taking on a new challenge: applying the insights from Lukas Dorda’s Masterclass on Sport Marketing Fundamentals during a focused seminar on #FanEngagement. #EducatingLeaders




Our online students from the May–July 2025 intake have presented their Final Master’s Projects (FMP)! We congratulate them on their dedication, the quality of their work, and the professionalism shown throughout their presentations. Good job! #EducatingLeaders

As part of their #SportStudyTrip, the students from @PutneyST explored the social legacy of @JohanCruyff! Albert Sala, Marcom Director at @FundacionCruyff, and José Coronado, Director of the @TRAMBcnOpen shared the foundation’s mission, vision, and values with them.




Last Friday, the group of students of @PutneyST joined two sessions on #SocialMedia and #SportsMedia with Marina García (@CruyffInstitute) and Teresa Carví (@LaLigaTV). This week, more activities ahead in #Barcelona! #EducatingLeaders




💬 "Money on the pitch, not on the bank." - @JohanCruyff #1forever4 #CruyffLegacy #CruyffEducation
#14forever #CruyffLegacy johancruyff.com
Don’t miss this interview co-created with our partner #Impulsyn featuring Jaime Riopérez, Assistant to the President at @CDLeganes! We talk about the inner workings of the club and how new technologies are being integrated into their daily operations 👇 johancruyffinstitute.com/en/blog-en/jai…
Last day to apply for your scholarship! We’re offering scholarships in collaboration with @WFSummit for women ready to take the leap into the sports and football industry. Apply now and boost your career at @CruyffInstitute! More info here 👇 johancruyffinstitute.com/en/academic-pa…
We keep going with the Masterclass sessions for the @PutneyST students in #Barcelona! This time with Ricardo Salinas and Aina Cantí, sharing insights on economics and digital transformation in sports. Learning from real-world cases and top professionals in the sports industry!




New partnership with @Bstadium_es! We join forces to keep bringing sport closer to people, connecting education, innovation, and real experiences that enrich learning inside and outside the classroom. #EducatingLeaders #CruyffLegacy
