Connor Abene

For those of you that have no idea what I do, this is it lol: I’m a fractional CFO and I work with clients in the $1m-$50m million in annual revenue. Here’s what I offer clients:

Hey @grok, analyze every SMB on earth and tell me the top 5 metrics they track, thanks.

You’ll make more money by avoiding dumb decisions than by chasing brilliant ones. Don’t act on FOMO. Don’t pull capital from your index funds. Don’t take bets without asymmetric upside. Sometimes winning just means not losing.

Every business has a bottleneck. Most teams waste time optimizing the wrong one. Want to find the real constraint? • Follow the money • Follow the delays • Follow the complaints Fix the constraint, not the symptoms.

I’ve found most business owners don’t actually know their numbers. They can’t tell you: • Which segment drives the most profit • Which one’s growing fastest • Which one drains resources Without that clarity, every decision is a guess.

If you feel like you need a bookkeeper today, you needed it 6 months ago.

You can’t outsource financial discipline. Your bookkeeper can track it. Your CPA can file it. Your CFO can advise on it. But only you can enforce it. Healthy habits start with the owner.

Clarity isn’t built with more data. It’s built by asking better questions.

Every time I said “yes” to the wrong thing, I paid for it: • Burnout • Lost focus • Bad clients The moment everything changed? When I started saying no. "No" clears the path for "Great".