Cole South
@ColeSouth
Played high stakes poker 2006-2015 🃏 Now I sell Jiu Jitsu gear at http://goldbjj.com 🥋 Tweets mostly about e-commerce, tech, and business.
Great breakdown of why high tariffs and people screaming “jUsT mAkE iT iN tHe UsA” will result in a market dominated by Chinese sellers.
People were correct on the poll! The price we got to make our product in the US was $124.95 Which doesn't include shipping to our 3PL, fulfilling to the customer, Amazon fees, etc. Even with the 145% tariff my landed cost (making & getting my product to my warehouse in…
yeah very complicated thing. My buddy @colesouth made a post once on X about how ex poker players are way too willing to blame variance in actual business situations. It has stuck with me for sure. When you actually work in a business rather than just invest in them, you can…
we're now deep in the WSOP main event, where it's very common for remaining players who respect each other to swap a few % of equity. why isn't there a business version of this? i'd def trade a small piece of my company for revenue-adjusted pieces of other solid ecom brands.
The competition was stiff. Some said I was nuts to bid. But I stayed firm and rose to the occasion in a long, hard auction.
pretty interesting drama going on in the Jiu Jitsu world right now... influencer/financial guru (putting it extremely generously) Derek Moneyberg posted a photo of him "earning" his BJJ black belt in just 3.5 years: last year my Jiu Jitsu brand surveyed ~2,000 practitioners. the…
ChatGPT is soooo good at finding discounts. Even for stingy Vuori it finds a solid 20% off code that works. It absolutely nails our brand’s discount program with spooky precision.
I gained way more productivity quitting podcasts than I did quitting alcohol.
Classic Amazon
This is the #1 in Sports Nutrition Endurance & Energy Supplements on Amazon. It also is the #2 best selling creatine gummy on Amazon (by volume) having sold at least 50,000 units across all flavors and sizes over the last month, It also happens to be a creatine gummy with no…
Really surprising pivot by Meta, they are abandoning Shops Ads (where the customer checks out on FB/IG, never leaving the platform). Meta was pushing everyone into this ad format so hard the past couple of years. TikTok showed it worked at scale. It made a lot of sense: •…
Crazy scandal going on in Jiu Jitsu right now, is there any precedence for this? One of the top BJJ athletes, Jacob “JayRod” Rodriguez, was kicked out of his elite gym after they discovered he made AI generated porn featuring women who trained there. He (allegedly) took photos…
very interesting to see the pro-tariff goalposts move from: "bring manufacturing back to america" to: "get manufacturing out of china"
Excellent breakdown of why “made in the USA” is broken.
"Just make it in america bro" Oh I would love to! But first, what does "made in the USA" even mean? Lets learn how lawyers and lobbyists helped ruin American infrastructure
one of the biggest misconceptions re: tariffs is that "made in the USA means better quality." China is REALLY good at making things (of course, they pump out plenty of junk too). for the athletic apparel we sell, China has the best materials/machinery/skills. it's not as simple…
Ironically, one symptom of deindustrialization is that many commenters have never actually managed a physical business. So. Suppose your US company imports $1M of high quality parts, and adds in its own components to produce finished goods sold for $1.2M per batch. Your gross…
Undocumented Chinese Sellers on Amazon and other marketplaces make up 50%+ of Sellers in the US - but they are not subject to U.S. taxes and registration. Here's a thread on why it's this way and the massive downstream impact to U.S. businesses: 🧵👇
i've seen a lot of people throwing around the number "34%" as the tariff for goods imported from China. the true number is MUCH higher than that (over 100%). here's a breakdown of the economics... let's take a $100 pair of Nike shoes. the duties look like this 🧵 1. 20% base…
here's why tariffs punish American small businesses (while letting the Chinese off easy) and what to do about it... 🧵 1. why: as an American business owner, my consequences for breaking the rules are huge. if i commit customs fraud, i could be held personally liable and go to…