Chris Smith

Yesterday we launched ella; an email marketing agency for agents. The response was overwhelming! You can visit ellaemail.com to send yourself an example newsletter.

"Why do agents make so much money?" Because last night one had to: Talk someone off a ledge (literally) Save a marriage (inspection dispute) Prevent bankruptcy (wire fraud) Work until 3 AM (lender meltdown) Made $0 (deal died anyway) Still think they are overpaid?

Buyer wants to walk over the inspection issues? Pull up 10 other inspection reports. Show them EVERY house has issues. "You're not buying problems. You're choosing which problems you can live with. This house has $5K of issues. The next one might, too. Pick your problems or…

Claude prompt for price reduction conversations: "Write a text to sellers explaining why their 60-day-old listing needs a price cut. Don't blame the market. Don't bruise their ego. Make them think it was their idea. Use data but make it feel emotional. Maximum 50 words."

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"Your commission is too high" Translation: "I don't understand what you do" Because if they knew you spent 73 hours saving their deal from dying, finding buyers when none existed, and negotiating $40K extra in their pocket... They'd wonder why you don't charge MORE.

This is freaking amazing!! I just used agent mode in ChatGPT to create a dossier about someone using only their email address. This can be a huge advantage to use before a listing appointment or call with a lead. For the test I used myself and here is what it gave me (all…

Gemini prompt for savage comebacks: "Give me 5 responses to 'Your commission is too high' that are professional but make them realize they're being cheap, not smart. Include math that hurts. End each with a question that makes them defend their position."

My client showed a couple 42 houses over 8 months. Finally, found THE ONE. Wrote a perfect offer. They used their nephew to write it instead to "save money." Nephew forgot earnest money deadline. Lost house AND deposit They blame the market and not the nephew...SMH

"6% is highway robbery!" Said by someone who paid $3,000 for their Mac Book $1,800 for Taylor Swift tickets $7,500 for a Disney vacation But thinks $12K to navigate their largest financial transaction is "too much"

The average agent thinks they need: Better leads Lower fees More marketing budget Perfect market conditions The average top producer needs: A phone Consistency Follow-through Thick skin Guess which list matters?

New data: Top agents talk 43% of the time, listen 57%. Bottom performers? Won't shut up. Your buyers don't need a TED talk on interest rates. They need you to hear why they're really moving. Try listening. It's free.

Everyone wants to be a "luxury agent" until it's time to do luxury agent things: Answer calls at 11 PM from Singapore. Know which private schools have the best math programs. Drive 90 minutes for one showing. Luxury isn't a price point. It's a service level.

You found your home online yourself? Cool. So did 78% of buyers. But 97% STILL hired an agent. Why? Because clicking a Zillow link is easy. Writing a bulletproof offer that wins in a bidding war, navigating inspections without blowing up the deal, and making sure you don’t…

Seller: "We'll just rent it out if it doesn't sell" 6 months later... "Why won't anyone rent our overpriced house?" Because tenants can do math better than you can accept reality. The market doesn't care about your backup plan.

This is live right now @tomferry @KCMcrew @MeredithFogle and @jimmymackin are bringing the heat. Just started. Watch here the chat is on fire: events.zoom.us/ejl/AkY4q31Tmy…

Your mindset on Monday determines your bank account on Friday. Worried about tariffs? The market's watching. Stressed about rates? Buyers feel it. Focused on solutions? Clients buy that energy. Your vibe is your marketing. Choose wisely.

ChatGPT hack for instant expertise: "Analyze [address] and give me 5 talking points that would make a buyer choose this house over 3 similar ones. Include quirky neighborhood facts only locals know. Write like you're texting your best friend who trusts your judgment with their…

What "building your database" actually means: Remembering their dog's surgery Texting when their kid makes varsity Sending their favorite wine on anniversaries Knowing their coffee order Giving a damn about their life beyond transactions Your database isn't numbers. It's…

Perplexity prompt for crushing listing presentations: "Find 3 recent sales in [neighborhood] that sold 10%+ over asking. Explain the listing strategy that worked. Then find 3 that sold under asking and why they failed. Present it to me like you're solving a murder case."…

Friday at 5 PM separates the professionals from the pretenders. Pros: Following up on offers, scheduling weekend showings Pretenders: Already at happy hour complaining about "slow buyers" Your competition clocks out. That's when you clock IN.