Chris Fay
@Chris_FayPR
Associate Director | Head of PR & Comms at @YAPGlobalTeam. Keen on Coffee, Web3 and Blockchain
🚨 We’re LIVE! Okay, we’ve technically been live for 7 years... But our new website is finally here — and it’s flippin’ awesome. Check it out: yapglobal.com From top-tier PR and event magic to media training (and the occasional crisis cry), we’re with you every step…
Anyone else feel like @SlackHQ is a big huge game of Whack-a-mole? Pings come from anywhere at any moment. Luckily I still look like I'm in my 20s (ahem)... ... So my team don't know I'm a child of the 80s and Whack-a-mole at Chucky Cheese was my jam!
The amount of messages I get from 'PR firms' offering 'PR' services to my PR agency is unreal! PR for me is about being creative with how stories are built and creating genuine news. Not just about paying to put an article up.
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YZi Labs-backed perps DEX Vooi launches V2 mainnet, enabling cross-chain transactions via chain abstraction theblock.co/post/360540/yz…
That’s a wrap on Day 1 in Cannes @EthCC ☀️ From the state of Ethereum to digital identities, this year’s talks are turning up the heat & we’re only getting started. Scroll for the most noteworthy takeaways of the day👇
📽️ Deposit cash or stablecoins in 100+ countries. @KASTcard co-founder @raagulanpathy and @humafinance co-founder @0xErbil discuss PayFi innovations from local payment rails to swaps. Is this the future of PayFi and global stablecoin payments? 👇
We are live with our new look on yapglobal.com✨ The rebrand set the vision, this sets that vision in motion. Our storytelling emulated through our design.
“The partnership marks the first time any asset on the chain — from bitcoin to stablecoins — can be purchased on-chain with traditional cards.” @Mastercard explores how its work with Chainlink is a major catalyst for the global adoption of crypto: mastercard.com/us/en/news-and…
Ethereum is defined by the innovators who build on it. This often looks messy, but it's an important and deliberate choice. Yesterday, I wrote about this in @CoinDesk, and described the value in uniting around this ethos of decentralisation bit.ly/4nlvnUw
Media are time poor - Keep things short, the story clear and relevant. Good insights from @samanthawyap from @samanthawyap for @EntMagazineME
📣 Want to get PR right in Web3? Samantha Yap (@samanthawyap), founder and CEO of YAP Global (@YAPGlobalTeam), shares 3 golden rules for #digitalasset brands navigating PR and comms: ✂️ Keep it short 📖 Develop your story 🧩 Connect it to the wider industry narrative In a…
☝️@wynters0ul couldn't say it better myself. Core USP or narrative --> How is this relatable or represented in the real world
good branding makes you impossible to ignore crypto teams forget, they’re not just competing with other protocols they’re competing with web2 brands that own attention if you want consumer mindshare, build like you belong in their world s/o to @Uniswap for getting it ﹏ 𓃗﹏
There is SO much evidence to support this Chris! Often seen as 'soft', empathy is actually one of the biggest drivers of business success! forbes.com/sites/tracybro…
The UK Crypto scene is back! Here’s a list of cracked teams with offices / presence in the UK. @aave @tezos @Gemini @fabric_vc @coinbase @argentHQ @PlasmaFDN @wintermute_t @eulerfinance @aztecnetwork @Flight3official @OneBalance_io @YAPGlobalTeam Who did I miss?
The @OneBalance_io launch party tonight was All-white! And by All White I mean the @YAPGlobalTeam onsite! The event was incredible! Perfect location and company to celebrate a big achievement. Congratulations again @thegostep and team!
In the crypto this week, so much has been about the GENIUS Act being passed through the US government and the impact this will have globally. Sharing how important to take a look outside the bubble - reviewing top UK media today, the only mention I'm seeing is in @theipaper…
