Caretta Research

@CarettaResearch

Helping you make better technology decisions in media | broadcast | telecoms | ad tech | smart cities

London

Joined September 2020

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Caretta Research@CarettaResearch · Jun 3

Retail media is transforming advertising with data-driven targeting and closed-loop attribution. It's reshaping Connected TV, merging retail data with streaming for new ad opportunities. Read our research director, Marija Masalskis' blog post for more.👇 eu1.hubs.ly/H0kDk4t0

CarettaResearch's tweet image. Retail media is transforming advertising with data-driven targeting and closed-loop attribution. It's reshaping Connected TV, merging retail data with streaming for new ad opportunities. Read our research director, Marija Masalskis' blog post for more.👇

eu1.hubs.ly/H0kDk4t0

Caretta Research@CarettaResearch · May 6

📽️ Applying tariffs to non-US films appears legally questionable and logistically nightmarish. Read @‌Tom Morrod's analysis on @TVBEurope about the US government's proposal to impose 100% tariffs on internationally produced films. 👇 eu1.hubs.ly/H0jTqCb0

CarettaResearch's tweet card. Caretta Research's Tom Morrod tells TVBEurope backlash from the industry could lead to the original 100 per cent tariff being scaled back