CALLUM
@Callumlitt
Co-founder @timetosurge_ | we build systems that scale web3 brands
Marketing doesn’t need to be complex. Define your product - What problem does it solve? What makes you stand out? Define your audience - Who actually needs this? Where can I find them? Double down on the right channels - X, Telegram, YouTube. Show up where your audience…
Keen to hear thoughts on growing micro accounts. What’s been your biggest lever for gaining traction? - Consistently replying? - Shitposting? - Sticking to one topic? - Engaging with large accounts?
You don’t need 10,000 users on day one. You need 100 believers. Founders launch a project and immediately chase mass attention. But here’s the truth: If you don’t have a core group who actually cares, none of that matters. Your first 100 believers are everything. They test the…
Founder presence really is simple. Think about it like this: You’ve got your product account pushing relevant info, that’s your only funnel. You start building a personal brand, now you’ve got more trust, more reach, and a second funnel. Pair that with a cofounder doing the…
As a startup founder, when you bring on a marketing team or CMO, these should be the first things they look at: Brand positioning - Does it resonate with your target audience? Can it be stronger? Your funnel - Are the right systems in place to scale? If not, find what’s missing…
We’re proud to announce our partnership with @sleap_io, Web3’s most powerful travel platform. Surge will be working closely with the Sleap team to supercharge growth and unlock new levels of scale. Some huge updates to follow.. watch this space.
It still blows my mind how many brands don’t leverage micro creators. They’re the backbone of the industry: - Care more than big KOLs - Deliver way better ROI - Cost way less, so you can activate more - Create a flywheel of UGC and reach The list goes on. Micro creators are…
Increase exposure → Spike interest → Convert → Repeat That’s the cycle
I'm very happy with how the week has played out. @timetosurge_ have executed at the highest levels. @fecktk has debuted beautifully on our Tournaments lives and its just the start. Price is up so super happy for @Metacade_ holders. Global Pass Holders getting serious ROI
Most people in crypto obsess over product. But it’s distribution that wins. There are better products sitting at 0 and average ones flying, because they nailed how to spread. Pudgy Penguins are one of the best examples of how to nail distribution. Toys in Walmart, millions of…
I was listening to @leap_xyz space a few days ago where they was discussing: “What are different chains actually known for / reasons for buying them” The conversation came to Polygon. Kmoney was on the panel & spent 10 minutes basically saying: - He doesn’t know who uses…
.@okx gets it. Whilst most exchanges spam you with listings and hashtags, OKX actually markets. They move fast, they understand attention & they speak the language of their users. This is why they're winning.
Vanity metrics definitely serve a purpose, they help track reach and ensure things are progressing But at the end of the day, conversion is what really matters If you’re not converting, it’s all just noise
Four posts. 33K followers. Millions of impressions. This is how you launch a DeFi product in 2025. When trust, distribution and incentives align - the timeline does your marketing for you. Kudos to @Lamboland_, @BOBBYBIGYIELD & the rest of the team. Breakdown of @prjx_hl and…
It always has and always will be @pudgypenguins szn. Long live $pengu
I’ve never understood why some teams hire a CMO or agency, then fight every idea they bring Marketing isn’t a checklist, It’s an experiment .. There’s no one size fits all approach If you’re micromanaging and afraid to try new things, you’re ngmi Founders who stay open, value…