Collin Slattery
@CJSlattery
Google Ads & Facebook Ads pro & founder @taikundigital. Running ads since 2009. Let's talk ads!👇
We all assume that hidden search terms waste money, but I wanted proof. So I analyzed $20 million in spend, 14 million clicks, across 933 campaigns to see for myself. Turns out they do and to a staggering degree! For every $1 in ads you buy, Google siphons $0.85 in forced…
If you haven’t learned anything new lately, don’t worry, your replacement probably has. Fast learners with half the experience are lapping slow-moving vets. The paid media industry has never been more dynamic, and there has never been more opportunity to level up quickly, or…
It’s been an incredible six months having Phil on the team! The first time I saw him as a team member was in the hospital, and it’s been all up from here! Can’t believe how different the paid social department is now from it was just 6 months ago! And the best is yet to come.
Six months at Taikun - here's my wrap up going into Q3 (ok it's a couple of weeks late). Client onboards are ramping up going into July and August - unusual as it can be a quiet time for ecom and agencies but a great sign that our marketing, proof of work, referrals and…
Here to talk PPC! Will be a lot of fun. Only thing missing will be the pink jacket!
When @CJSlattery flies all the way from the US to spend the summer in the UK - of course, you add him to the latest PPC Live panel line-up! 🥳🥳 Don't miss out - it'll be the 🔥🔥 PPC BBQ of the season. ppc.live #PPCChat
Had a blast with these animals!
So nice to meet these awesome people IRL @Simon__Rob @jules_lmr_ @freddyrode3 Isaac and Collin!
Does anyone know how to find label ID in Google Ads these days? I can't seem to find it anywhere.
Checking out of a hotel is the craziest waste of time to me. I’ve paid for the room, you have a deposit for incidentals, why am I going to wait in line to talk about the bill? 😂
Mindset is everything. I had dinner last night with a new client and his wife, and she commented on it after they asked about the scar on my arm and I told the story. I shattered my arm in February, but I explained how I feel pretty lucky about it, and it's entirely in the…
Anyone in my network in Barcelona and want to grab dinner/drinks tonight?
Grateful to be spending time in the UK with some of the amazing people who make our team what it is 🇬🇧 Shoutout to Phil (our Head of Paid Social) and Farhana (who joined the Paid Social team with no prior experience and now kills it daily) Phil's been a game-changer for our…
Sick to be back in Barcelona if only for a couple days. One of my favorite cities in the world. Also, it has arguably the best value for money hotel I’ve ever stayed in. Ohla Barcelona puches so far above its weight.
Diversifying ad channels is essential for long-term growth. But most brands get the timing wrong. Move too early and you dilute your focus, spread your budget thin, you're not totally sure of what works yet, and you end up with lackluster performance across every platform.…
Radical candor isn't just a buzzword for us. It's baked into how we operate. We believe the best ideas and the best outcomes come from a culture where people can challenge each other directly, without fear, and always with respect. We don’t tiptoe around feedback. We don’t…
None of this is easy. Anyone who says otherwise is selling you something.
Since Meta rolled out some updates to their Creator API and Partnership tools we’ve consistently seen partnership ads lower CPMs, even as platform-wide costs rise, and drive down CPAs. One update we’re especially excited about is that you can now display just one profile in the…
Are you surrounded by Yes Men? Do you have anyone on your team who never pushes back and will always agree with you no matter what? Here's how you can find out: Propose something clearly preposterous that any reasonable person would disagree with/push back on. If people on…
Biggest @airbnb nightmare ever and support is literally no help. @bchesky. First, we booked this "luxury" apartment which is $9,000 a month. We were supposed to stay here for two months. Multiple blatant lies on the listing like having a dryer. (doesn't) Mold, stains, filth,…