BlackRifle Co (not coffee)

I’m not burned out on the work. I’m burned out on the begging. This picture isn’t staged. It’s not a campaign shot. It’s just a moment—a real one. Taken in a place we’re trying to resurrect into a trauma and addiction treatment center. A place where people were once discarded……

You don’t need a million followers. You need a mission—and a digital footprint. Too many warriors are invisible in the fight because they’ve never learned how to show up online with purpose, presence, and punch. That changes tonight. We’re dropping a brand new Owen Army…

We live in a world where hesitation gets people killed. Where failure to plan, train, and mobilize leaves your family, your neighborhood, your soul—exposed. Owen Army isn’t some online tough guy club. It’s a movement. We teach real skills— •How to track and dismantle…

We stood beneath the Duelling Oak in New Orleans today. Ava knew exactly what it was. She walked right up to it without fear, looked at the gnarled limbs above us, and said what she always says: “We ALL fight monsters, right, Daddy?” This tree - this ancient, twisted sentinel…

We weren’t chosen because we were perfect. We were called because we were broken… and got back up. Because we’ve seen hell and refused to leave others behind in it. You don’t need a degree. You don’t need a badge. You don’t need permission. You need conviction. You need scars.…

That’s the creed. Not comfort. Not applause. Not safety. Strength. To go back into the places we barely made it out of— And pull someone else through. This isn’t for the timid. This is for those who’ve been through hell and refuse to waste the pain. It’s for the ones who know…

📍 A Street We Once Called HELL, South Memphis, July 21st, 2022 This is Jess. Sitting on the porch of a trap house. Waiting on a human trafficker. Not to buy from him. Not to fight him. To take something back that didn’t belong to him. A girl—being held against her will. That…

We just dropped the Building Your Digital Footprint training to the Owen Army - if you haven’t already enlisted, head to OwenArmy.com/enlist and get ready!

⚔️ DANGEROUS TIMES CALL FOR DANGEROUS PEOPLE TO DO GOOD ⚔️ We’re not interested in influencers. We’re not looking for keyboard warriors. We’re recruiting dangerous individuals with disciplined hearts— the kind of people who’ve been through hell and came back carrying others. If…

📡 NEW INTEL DROP: DIGITAL FOOTPRINT TRAINING IS LIVE 📡 Today’s battlefield includes Wi-Fi routers, DMs, and Google search bars. If you’re in the Owen Army, check your portal. We just deployed the Digital Footprint Training— How to weaponize your online presence, establish…

FINALLY back in stock! Grab em while we got em! 🔗 onceamerican.com/collections/fl…

🍼 OWEN ARMY NEEDS YOU TO HELP US SAVE THE BABIES Yeah, we said it. We’re out here on the deadliest streets in America—not playing hero, not filming TikToks—trying to save the babies. Not metaphorical babies. Real ones. Diapers, bottles, brain damage, custody battles, trauma…

God always shows up in the details, sometimes He’s easy to miss if you’re not looking, other times He’s screaming so loud it’s impossible to miss Him - but He’s always there. “Behold, I will do a new thing; now it shall spring forth; shall ye not know it? I will even make a way…