Bill S Kenney
@BillSKenney
CEO @focuslabllc, global B2B Brand Agency // My book 👉 https://conqueryourrebrand.com // BJJ white belt // Bitcoin hodler
I never dreamed of comments like this a year ago when writing my first book. I was all nerves. What a ride. Feeling grateful. 🙏

The @laravelphp brand mark still crushes. It even came up in a sales call last week. 💪 I love it when something we had our hands on so long ago still holds up as well as it did on day one. That's always the goal, but it's threading a needle. Tastes change. Businesses…


When your book launch anniversary is on 7/11, big gulps are the celebration. 🥤

We're hiring 🚨 Open to international team members now!! 🌍 We're hiring for an additional Brand/UI Designer. Feel free to @ mention standout international talent in this post who might not otherwise find this opening. 🚨 FYI we're moving quickly! The application deadline…

Big agree here: the tools are multiplying and starting to blur together. Brand is your edge.
Branding isn't just how you look... It's how you're perceived. 👇 Sure, how you look absolutely influences perception. But so does... • Your product (Brand Delivery) • What you say (Brand Messaging) • How you say it (Voice and Tone) • The clarity of your mission (Brand…

Brand Architecture: Protecting your brand from chaos. Four paths to brand clarity...👇👇👇👇 In a sales call this morning, I was reminded how relevant this topic is to so many organizations. The potential client is growing fast, and a series of acquisitions have led them to…

How should customer interviews influence your brand? Beware of building a mirror, not a magnet.👇 This is a divided topic we run into all the time. The issue is rooted in the definition of brand. I.e. brand is who you are, not what you deliver. (this is squishy, I know.)…

“Hack the Planet" How to authentically OWN your brand identity. 👇 When @HackingDave and the @TrustedSec team approached us for a rebrand, I was sure their smiley logo would get cut, in favor of something more ownable. (not to mention it felt junior in application) But here's…

NYC client onsite day. 15 years in I still love the business of being on “stage” with our team and serving our clients from day one of their project. Learning, challenging, and just being present. I don’t take it for granted. Feeling blessed.
