Beverage Industry

At the core of the campaign is a simple truth: just as cars need fuel to run, drivers need the right boost to power through their day. #Speedway #ConvenienceStores #Campaign Image courtesy of @Speedway/@7Eleven brnw.ch/21wUsQq

She said that the formation of the group allows Buchalter to deliver a more tailored and integrated approach. #BeverageNews brnw.ch/21wUsDu

The new RTDs are made with premium vodka, real brewed tea and absolutely zero bubbles. 🦉 #RTD #Vodka #Tea Image courtesy of Owl's Brew brnw.ch/21wUs2b

When it comes to which social media platforms consumers are using, the generational divide remained intact. #Repost #BeverageIndustry #SocialMedia #ConsumerInsights (Photo by Urupong/iStock courtesy of Getty Images Plus via Getty Images) brnw.ch/21wUrRf

It includes 100% daily value of eight essential vitamins, and its unique ingredient blend delivers a superior taste profile with zero sugar, the company notes. #EnergyDrinks #Hydration #NewProducts Image courtesy of PHX brnw.ch/21wUrJh

One category that fared well, though, was refrigerated teas, which saw sales up 5.1%, totaling $1.7 billion with volume up slightly at 0.5%. #BeverageIndustry #Tea #IcedTea #RTD Image courtesy of @Lipton brnw.ch/21wUqRb

The report also tracked the total ready-to-drink (RTD) with all base types combined. This segment saw dollar sales up 1.7% and volume down 3.2%. #BeverageIndustry #BeverageNews #Sales brnw.ch/21wUqhH

The research, though, also showed a generational divide in terms of new product exposure. #BeverageIndustry #ConsumerInsights #SocialMedia (Photo by Urupong/iStock courtesy of Getty Images Plus via Getty Images) brnw.ch/21wUoWo

New POWERADE XTRA SOUR are available in-stores nationwide and online, and come in three flavors: Cherry Kicker, Grape Shocker and Peach Pucker. #Powerade #Sour #NewProducts Image courtesy of @Powerade brnw.ch/21wUokg

“Nothing is more indicative of this than the fact that traditional brands like PepsiCo and Coca-Cola are even launching their own prebiotic sodas this spring,” Madoff continued. #BeverageIndustry #CarbonatedSoftDrinks #Soda Image courtesy of @CocaColaCo brnw.ch/21wUnbT

Because as the problem of wine counterfeiting becomes bigger, the industry needs better, faster, more accurate methods to stay ahead of counterfeiters. 🍷 #Wine #ProductSafety #Fraud (Image by oliver de la haye/iStock/Getty Images Plus via Getty Images) brnw.ch/21wUmCQ

The convenient size makes enjoying a premium margarita on-the-go effortless, complete with the iconic Casamigos Agave logo, the company says. #Margarita #Casamigos #Tequila Image courtesy of Casamigos brnw.ch/21wUlqy

For lighter consumption, IWSR notes that there has been a significant increase in the proportion of “light” drinkers. #LowAlcohol #NoAlcohol #ConsumerInsights Image courtesy of De Soi brnw.ch/21wUlip

It delivers the classic taste of Pepsi, with the added functional ingredient of 3 grams of prebiotic fiber. #Pepsi #Prebiotics #PrebioticSoda Image courtesy of @PepsiCo brnw.ch/21wUkK6

The Wine, Beer & Spirits Industry Group offers a full range of services, it says. #Wine #Spirits #BeverageNews brnw.ch/21wUjzD

“Today’s consumers are absolutely seeking out clean-label ingredients, and natural energy, and they don’t want to compromise on taste or appearance,” she says. #BeverageIndustry #NaturalEnergy #Caffeine (Photo by Tom_Young67/E+ via Getty Images) brnw.ch/21wUjrp

Catalyst aligns with these preferences, offering 120 mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors or flavors, it notes. #BeverageNews #EnergyDrinks #NaturalEnergy (Image courtesy of O’Neill Vintners & Distillers) brnw.ch/21wUiKN

The new variety of Apple Cider Vinegar offers a bold, sweet and tangy twist on the iconic original, the company says. 🍍 #AppleCiderVinegar #DigestiveHealth #NewProducts Image courtesy of @BraggLiveFoods brnw.ch/21wUhOW

The co-branded Messi x Stanley 1913 collection builds on the commercial success of the first co-branded collection. #Stanley #BeverageNews Image courtesy of @StanleyBrand brnw.ch/21wUhBU

What began with just 1,000 cases more than a decade ago, Truchard considers Butter Chardonnay to be the wine that started it all. #BeverageIndustry #Wine #Butter Image courtesy of John Anthony Wine & Spirits brnw.ch/21wUgVK