Ben Schaffer
@BenSchafferUP
Co-Founder/CEO: @UnpluggedTesla, @UpfitTesla, Bulletproof Automotive, @TeslaCorsa | Cars, design, tech, investing, food & whiskey | Views expressed are my own
I am officially the first customer to ever plug in at the Tesla Diner!
Thank you first responders! Tesla Diner and Superchargers opening soon!
Great to see one of our @UpfitTesla builds at this special first responders Tesla Diner event. This is the Model S Plaid build for LASD. Thanks Wil for the great video!
Today is a good day! #TeslaDiner
Another week in the books for one of our UP.FIT Patrol Cybertruck vehicles as it continues on a Northeast tour. Next stop, we will join Skydio once again on their Roadshow Tuesday July 22 in Trenton, NJ - Register here: live.skydio.com/public/events/… or email…
🚨 Unplugged Performance has just unveiled the first-ever INDESTRUCTIBLE WHEEL for the Model 3, Model Y, and Robotaxi
It feels good to no longer have to keep these UP Forged UP-RW wheels a secret. It is no fun to be excited about stuff and to hold back for so many months. Unfortunately, thats part of the job and we have to. There's so much good stuff coming later this year.

What do you build for a future that drives itself? 7.17.25
My favorite new wheel is coming soon. A lot of thought and innovation went into this one.
The Wheel for the Future of Fleet is Coming Soon. 7.17.2025
God tier
You think you can't announce waifu as a feature and a government defense deal on the same day... But this is xAI 😎
UP.FIT is teaming up with @SkydioHQ Experience Days and giving law enforcement agencies some hands-on time with our next-gen Patrol Cybertruck. Email [email protected] for RSVP information
Vision becomes reality
First look at the UP.FIT roadmap. The future is bright.
Totally agree. @UnpluggedTesla would be a great fit within Tesla. I mean they are literally located directly next to Tesla's design studio in Hawthorne lol.
As a customer, fan, and advocate of Unplugged Performance for the last 9 years, I wholeheartedly agree with @WholeMarsBlog here. The team and mission at UP aligns perfectly with Tesla. Every member of the UP team is so hardcore and dedicated to the mission, proving what EVs can…
I posted this four years ago, but I think it’s more true now than ever. Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP FIT unlocks large gov & commercial fleet purchases that can improve utilization. They also have some…
Here it is! New look for the new Model Y. Added the @UnpluggedTesla 19” UP03 wheels with all terrain tires from my 2022 Y, plus the roof racks and 50% windshield tint. So happy with how this turned out. Some epic adventures to come.