Andrej
@AndrejDrats
Founder at https://confluenthq.com | We build personal brands for founders that drive revenue, partnerships, & build trust | Generated over 400M views
Storytelling is the #1 tool to build a powerful brand. Used right, it makes your content go viral, blows up your sales, and turns strangers into fans. Give me 3 minutes and I'll improve your storytelling skills by 88% (with examples): 🧵
Bootstrapping is for poor founders who can't raise VC money. That's what Silicon Valley taught us. But Mailchimp's founders sold for $12 BILLION without taking a single dollar of venture capital. His secret? It's not what you think. [LONG THREAD] 🧵
If your product is being copied or sold for a cheap price: You’re doing something right. People don’t copy bad products.
Choose an idea that’s already validated. And improve or differentiate yourself with: • Vibe • Messaging • Positioning • Customers • Support • Pricing • Distribution • Personal Brand Not easy at all. But if you do it right, the outcome will taste sweet.
Being a founder isn’t beautiful. It’s hard. It’s messy. It’s challenging. But in the end, that’s what makes it all worth it. All you need is a vision to believe in.
The content strategy i recommend to founders: • Case studies to book calls • Viral threads to get attention • Personal posts to build a brand • Building in public to build trust • Authority posts to show competence
Building in public, simplified: 1. Share how it all started 2. Share updates on how it's going It's just a matter of showing the journey.
my mood is directly correlated with the results my clients are getting
Content consistency has nothing to do with posting schedules and everything to do with message integrity. Your audience should be able to predict your position on topics you haven't even addressed yet. That's when they truly know your brand.