Alexa Kilroy

I’m thrilled to share that I’ve been promoted to Head of eCommerce Marketing (VP of Marketing) at @fermatcommerce 🥹 It’s been an incredible year so far—and a wild ride scaling with a team of the sharpest, kindest, most creative humans I’ve ever worked with. We’ve moved fast,…

One of our customers is using @fermatcommerce to test into Pinterest, and it's revealing something fascinating about platform-specific optimization. They're not just adapting ad creative for Pinterest but engineering the entire post-ad-click experience to align with Pinterest's…

Been in LA for 6 hours. So far I have met: - Pink’s manager - Will Ferrell’s joke writer - SZA’s third string dancer …what is this place LOL

The whole quality vs quantity content debate is missing the point entirely. 🤷🏻‍♀️ Brands are getting stuck on whether to post more or make everything perfect, and honestly? That's the wrong framework. The brands actually winning right now understand their buyer persona so deeply…

Some merch just hits differently. @fermatcommerce gets it. @rabahrahil, @AlexaKilroy, and @rishabhmjain - you guys master this. This truly does smell like conversions. 🔥

every millennial is now paying apple $9.99/month for 2TB just to not delete their life.

We are looking to hire a Director of Demand Gen! Want to ride the lightning and join the @fermatcommerce MKT team? DM me or apply here (link in first comment).

Here’s how I would plan for BFCM 2025. And yes, if you haven’t started planning, you should kick off ASAP. We’re facing market changes this year. Safe to say this is probably a bad year to try and win the “we’re going to give the deepest discount” battle. I’d tackle planning…

You know what makes me actually excited to get a text message from a brand? When they remember something weird about me and use it every single time. 🐬 @vacation_inc nails this. When you sign up for their SMS list, they pop you through a fun little quiz about your personality…

Anyone have a great part-time social media/content person in their network? Would love intros 👀 🙏 B2B experience preferred but not required.

A few years ago, a Business Insider reporter was digging into the DTC space and asking women about navigating this very male-dominated industry. Truth bomb: it IS male-dominated. Most founders, drop shippers, and thought leaders are men. 👀 When I first started, I was at the…

After 24 hours of flight delays and cancellations, I have decided God is calling me to have a vacation on the beach. Didn’t bring a swimsuit so I just DoorDashed myself one. We are truly living in the future.

LA day 2: Went to SUR to appease the girl’s group chat. Hate to admit it…but the martinis are yummy.

Partnerships with @fermatcommerce work best when brands believe in experimentation beyond just ad creative. 🧪 Most brands spend years testing new ad copy and pre-click performance marketing strategies. But the real opportunity is taking that experimentation mindset way further…

We're hiring for someone to blow up TikTok Shop at Grüns. We prioritized TTS one year ago and became a top 10 supplement brand within one month of launching. We deprioritized TTS because its infrastructure didn't measure up to what other channels provided. We've obviously grown…

The startup versus big company decision comes down to one crucial question: how do you actually learn best? 🤔 Some people thrive when they're thrown into the deep end and have to figure things out on their own. Others learn better working alongside a well-oiled machine,…

Talk about building a brand. Jane Birkin's original Hermès Birkin bag sold for $10M today.

Shein launched 1.2 million products in 2023. GAP launched 43,000. Had a blast chatting with Dave Finnegan at @CommerceNext about this stat and what it really means for how we think about testing. The tactic that's changing everything? Launch wide, scale narrow. Most brands are…