Ad Standards

Our new report reviews gambling ad complaints submitted by the public between Apr 2022 and Apr 2025. It examines complaints by year, province and media type, as well as top concerns. Read more: tinyurl.com/5fyuxanm #advertising #gambling #selfregulation

Congratulations to the two recipients of the 2024-25 Ad Standards Scholarship, Helenna Swift and Zachary Roy! Read about these accomplished students on our website: tinyurl.com/ycy5c6v6 #adstandards #scholarship #advertising #marketing

Seen this icon in online ads? It means a company is giving you control over interest-based ads. AdChoices participants commit to transparent advertising—and Ad Standards monitors compliance. Read our report: tinyurl.com/mwp9nhrz @DAACanada #adchoices #advertising

The “celebrity” in that ad might not be who they say they are. 👀 AI is evolving, and scams are getting harder to spot. 🤖 Watch our videos on YouTube for more info on fighting fraud: youtube.com/@competitionbu… #FPM2025

Ad Standards does not accept complaints about political or election ads. Find out what this means for you. Check out our latest advisory: tinyurl.com/5xzpext5 #Advertising #SelfRegulation #PoliticalAdvertising #ElectionAdvertising

2/2 Drip pricing is prohibited under the Competition Act and the 𝘊𝘢𝘯𝘢𝘥𝘪𝘢𝘯 𝘊𝘰𝘥𝘦 𝘰𝘧 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘚𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴. See Interpretation Guideline #7 for more info about deceptive price claims. tinyurl.com/mreh25sc #FPM2023 #advertising

1/2 This 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡, learn more about deceptive price claims. When fees and surcharges are added to an advertised price so that one can’t purchase the good or service at that lower price, this could be ‘drip pricing’.

Attention parents! As the kids say - Don’t be basic. 💁🏾 Teach your kids about deceptive marketing. Then when they borrow your credit card 💳, you’ll know they’re not buying anything “sus”. #FPM2025

𝐌𝐚𝐫𝐜𝐡 𝐢𝐬 𝐅𝐫𝐚𝐮𝐝 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐌𝐨𝐧𝐭𝐡! We are proud to support this annual campaign, which is designed to help Canadians recognize, reject and report fraud. Learn more: @CompBureau @canantifraud #FPM2025

𝐈𝐧 𝐂𝐚𝐬𝐞 𝐘𝐨𝐮 𝐌𝐢𝐬𝐬𝐞𝐝 𝐈𝐭 Our advisory helps ensure brands use Canadian origin claims truthfully and accurately. Read the full advisory here: tinyurl.com/adtfjevw #MadeInCanada #Advertising

𝐒𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐮𝐲 𝐂𝐚𝐧𝐚𝐝𝐢𝐚𝐧-𝐦𝐚𝐝𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬! Our new Ad Standards advisory helps ensure brands use Canadian origin claims truthfully and accurately. Read the full advisory here: tinyurl.com/adtfjevw #MadeInCanada #Advertising

Celebrating Marie-Josée Beauchamp's appointment as Chair of the Standards Council in Quebec @AdStandards! 🌟 With 15+ years of advertising expertise, she's committed to championing truthful, fair and accurate advertising. #AdStandards #Advertising #SelfRegulation

Are you a #marketing or #advertising student in Canada? 🎓📢 Apply for the Ad Standards Scholarship and win $1,500 to support your career goals! 🗓️ Deadline: Feb 28 🔗 More details: tinyurl.com/bdcfn2pb #Scholarship #StudentSuccess #ApplyNow

📢 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: Advertisers must not inflate regular prices to make discounts seem bigger than they really are. Know the rules regarding truthful, fair, and accurate advertising: 👉 tinyurl.com/2nmt73eu #BlackFriday #advertising #selfregulation

Curious if your kids or teens can spot sponsored content? Watch this video together to help them identify which of their favourite unboxing videos are paid for by advertisers. tinyurl.com/ruphwf55 #MediaLitWk #InfluencerMarketing #AdDisclosure #MediaLiteracy

This helpful list of advertising laws, published by @Lexpert is one that all businesses, large and small, should be aware of. At the top of the list is the Canadian Code of Advertising Standards. lexpert.ca/legal-faq/the-…

Ad Standards President & CEO has issued a statement today in response to numerous reports resulting from a leaked document about a consumer complaint. Read the statement: adstandards.ca/complaints/com… #advertising #selfregulation #consumercomplaints #fossilfuels #LNG

Congratulations to the two recipients of the 2024 Ad Standards Scholarship, Olivia Anglin and Zoé Bureau! Read about these accomplished students on our website: adstandards.ca/resources/adst… #adstandards #scholarship #advertising #marketing

Learn about the AdChoices Accountability Program in our 2023 Compliance Report adstandards.ca/about/ad-choic… @DAACanada #adchoices #advertising

Ad industry folks: attend @StrategyOnline's Connected Commerce Forum on April 22 + 23 for tools, tech, and trends impacting consumer journeys.  Ad Standards members, contact us for a special rate code.