ASA

Are ads keeping up with what ageing really looks like in 2025? 🎥 ASA Chief Executive Guy Parker introduces our new research on how older people are portrayed in advertising. 🔗 asa.org.uk/news/the-depic…

Following Government’s recent announcement that it will introduce new law around the advertising of “less healthy” food and drink products, @CAP_UK has published an update on what that means for its work in developing rules and guidance in this area: asa.org.uk/news/media-res…

As part of our continued action to protect consumers online, #Amazon is committing to enhance its existing systems for tackling fake reviews. We’re actively sweeping review platforms to identify those that may need to do more to comply with consumer law. ow.ly/aZkm50W5hPh

This week’s rulings include: 🃏A paid-for Reddit ad for GTO Hero that misleadingly implied its poker Real Time Assistance app could be used during live play on sites where such tools are banned. 🏆Two rulings against Wowcher — one for misleading savings claims, and another for…

“We will put people first and prioritise protecting vulnerable people.” Our new strategy sets out a clear ambition: to better protect those most at risk — including children, older adults and people facing health or financial challenges. Read more: asa.org.uk/news/our-commi…

ASA Rulings update! A website for Bodystreet made unsubstantiated claims that their Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time. A TikTok post and paid-for Facebook ad made unauthorised specific health claims for their food…

🚨 Starting next week! CAP’s Virtual Advice: Weekly – A Guide to the UK Advertising Codes kicks off on 3 July! Want to better understand the UK Advertising Codes and how they apply to your campaigns? This practical online series is for you. 📅 Over four bite-sized sessions (3,…

We’ve ruled against Koi Footwear this week. Their ad — an email — was socially irresponsible and likely to cause serious and widespread offence by condoning drug use. Read the full ruling here: asa.org.uk/codes-and-ruli…

To read the ruling in full head to our website 👇 asa.org.uk/codes-and-ruli…

📰 This week’s rulings include: 🚘 A TV and Video on Demand ad for Mars Wrigley that condoned unsafe driving. 🏥 A website for Navi Organics that made unsubstantiated efficacy claims and discouraged essential medical treatment. 📖 Read more: asa.org.uk/codes-and-ruli…

✉ Every year, Friends @AgainstScams runs a #SCAMnesty campaign. They have a Freepost mailbox where you can send any scam mail you’ve received free of charge to help with their investigations! ➡️ friendsagainstscams.org.uk/scamnesty #ScamAware

This week we joined global regulators to crack down on finfluencers illegally promoting financial products — issuing 650+ takedown requests on social platforms and 50+ websites run by unauthorised finfluencers. fca.org.uk/news/press-rel… #FinancialRegulation #Finfluencers

Rulings this week! 💉A paid-for Google ad for Menwell Ltd promoted a prescription-only medicine to the public. ⚽Two-in app ads for Betting company Livescore were found to of been inappropriately targeted towards under-18s. Read these and our other informal rulings here:…

🚨Last day to sign up to tomorrow’s training🚨 Join our experts tomorrow where they’ll give you practical tips on how to run promotions and competitions that comply with the Ad rules. You’ll also receive access to the Insider’s Guide to the ASA & CAP for 6 months. Prices start…

A snapshot of this week’s rulings!! 🔪 A TV ad for Huusk Knives was inappropriately scheduled immediately after a ‘U’ rated animated film, at a time when children would have likely been watching. 💧A TikTok ad for air up featured references to trivialised recreational drug use…

Get to grips with the UK Advertising codes from the comfort of your desk, with CAP’s range of e-learning courses.💻 With modules covering the Insider's Guide to the ASA and CAP, Alcohol Advertising, and Social Media. 🧠 See here to start learning: asa.org.uk/advice-and-res…

Our rulings this week include! 💊 A Facebook ad for ZOE misleadingly implied that a supplement didn't contain any ingredients that consumers would consider to be ultra-processed. 📱 A website for EE failed to directly qualify 'unlimited' claims, and a website for Vodafone made…