African Public Relations Association (APRA)
@APRAtweets
Public Relations is not just a profession. It is a force shaping Africa’s future. On #WorldPRDay, we reflect on PR as a tool for driving policy, unity, and narrative power rooted in Africa’s voice and vision. #FutureOfPRAfrica #APRAat50
When public institutions embrace data, communication drives impact. @abdul_maiwada shared how data analytics is reshaping PR within the @CustomsNG, a compelling case for insight-driven, strategic communication in Africa’s public sector. #APRAat50




When influence moves faster than reflection, communication must have a conscience. Mr. @odionmatics delivered a timely session on creating safe digital spaces for Africa’s youth at the #APRAat50 conference. #APRAat50 #APRAKenya2025 #OneAfrica




We brought the data. We sparked the dialogue. At #APRAat50, the APRA/@PRCA_HQ Annual Research Survey revealed key truths about ethics, trust, and leadership in PR. A powerful reminder of APRA’s commitment to integrity and progress across the continent. #OneAfrica




5 days, 1 conference, 7 tracks, 43 countries, 6 Ministers, 924 delegates; all attending a forum discussing how to transform Africa through safe and responsible digital communication and celebrating 50 years of APRA’s legacy of excellence in public relations.